Gradus research showed that despite the high popularity of AI among Ukrainians, most users are not willing to pay for such services and continue to prefer communicating with people in sensitive matters.
Gradus research showed that despite the high popularity of AI among Ukrainians, most users are not willing to pay for such services and continue to prefer communicating with people in sensitive matters.
According to a study conducted in March 2026, 85% of Ukrainians use artificial intelligence tools constantly or from time to time. The level of involvement significantly depends on the age of the respondents.
The most recognizable and used services remain ChatGPT and Gemini, which are far ahead of their competitors.
At the same time, the vast majority of users are not willing to pay for subscriptions to AI services. 79% of respondents use free versions, while only 6% have paid tools. Another 8% had experience with paid use, but refused it.
Regarding interaction with chatbots and AI assistants that businesses use to communicate with customers, 72% of respondents have such experience. Half of them have a positive attitude towards such interaction. A third do not approve of it, preferring live communication.
There is also a direct correlation with age here — positive and neutral attitudes are more prevalent among representatives of younger age groups.
Artificial intelligence is considered most useful in simple and routine tasks: getting quick answers, tracking orders or service status, helping with product selection, or resolving technical issues.
At the same time, the level of trust is much lower in complex and sensitive situations. These include financial transactions, working with personal data, filing complaints, or resolving non-standard problems.
