Bitget, the world’s leading cryptocurrency exchange and Web3 company, is back in the game with La Liga, launching a new season under the slogan: Back in Play, Bitget Way. It’s not just about the score, but also about smart moves, where cryptocurrency meets sports and fans become full participants.
Bitget, the world’s leading cryptocurrency exchange and Web3 company, is back in the game with La Liga, launching a new season under the slogan: Back in Play, Bitget Way. It’s not just about the score, but also about smart moves, where cryptocurrency meets sports and fans become full participants.
Last season set the tone with our Rafinha TV spot and the viral Your Team, Your Skin campaign, which allowed fans to trade with pride for their favorite team. Bitget continued to make big moves around the world — from VIP boxes and backstage tours in Madrid to exclusive meetings with La Liga ambassadors in Buenos Aires, Jakarta, Moscow, Greece and Singapore. These were unique experiences that money can’t buy: meetings with football legends, vibrant activities and events that brought the crypto community and football fans closer than ever.
Now, that energy returns in the form of match prediction challenges and merchandising campaigns that reward not only passion for the teams but also the accuracy of predictions of the results of games against La Liga’s top clubs. Fans in key partnership markets will be able to participate in viewing parties, local competitions and TV spots and campaigns featuring players that are as personal as they are sporting.
«Football is the language that fans speak from the stands, and cryptocurrency is the language that fans speak from the screens. But both are about connection and participation,» says Vugar Usi Zadeh, Chief Operating Officer of Bitget. «This season, we are bringing these worlds together so that fans don’t just watch, but also predict, trade and participate in the drama on an equal footing with the players.»
Jorge de la Vega, La Liga’s chief executive, added:
«Together with Bitget, we continue to strengthen our global connection with fans and will develop initiatives that make the La Liga fan experience even more vibrant.»
Users and fans can look forward to a new landing page that will be the main hub for predictions, promotions and exclusive prizes in the style of La Liga. In the meantime, you can explore the current offers in the Rewards Center. The season has just begun, and the field is always open for bold moves — in the Bitget Way style.
To learn more about the Bitget x LALIGA partnership, visit our landing page at the link.
