Ford announced at CES 2026 that it will integrate an AI assistant directly into its cars in 2027. In parallel, the company is preparing a new generation of BlueCruise, which should expand hands-free driving capabilities and eventually move to «eyes-off» scenarios in 2028.
Ford announced at CES 2026 that it will integrate an AI assistant directly into its cars in 2027. In parallel, the company is preparing a new generation of BlueCruise, which should expand hands-free driving capabilities and eventually move to «eyes-off» scenarios in 2028.
According to TechCrunch, the assistant will first appear in the updated Ford app in early 2026, and then receive native integration in the car in 2027. Ford says that the solution will run on Google Cloud and use ready-made large language models, but the main «trick» is different. The assistant will have deep access to the data of a specific car. It will be able to answer practical questions about the capabilities of the car, and show accurate parameters in real time, such as the remaining engine oil resource. The company did not specify which models will receive the integration first.
The second big announcement concerns BlueCruise. Ford says the next version of the system will be about 30% cheaper to produce, and is scheduled to debut in 2027, along with the first electric vehicle on the «low-cost» Universal Electric Vehicle platform. TechCrunch writes that this is a mid-size pickup truck. The company also promises «point-to-point» movement, similar to the approaches of Tesla and other players, but with the requirement for the driver to be ready to take over at any moment.
Ford announced the new products not at a loud booth, but during the Great Minds session at CES. Meanwhile, digital assistants in cars are becoming more active on the market, with Rivian demonstrating its own assistant for messaging and navigation, and Tesla integrating Grok.
Previously, dev.ua wrote about how a quantum computer from the American company D-Wave Quantum Inc. helped Ford, the largest car plant in Europe , significantly reduce production planning time .
