Former executives of Binance, Upbit, and Deutsche Bank have created the crypto exchange Freedx — a platform that solves the painful problems of CEX and offers real rewards to early adopters. Ukraine is a priority.
Former executives of Binance, Upbit, and Deutsche Bank have created the crypto exchange Freedx — a platform that solves the painful problems of CEX and offers real rewards to early adopters. Ukraine is a priority.
In the world of cryptocurrency, where large exchanges split functions into separate applications, delay support, and test users’ patience, the Freedx team decided to do the opposite. They don’t promise a «revolution,» build tokenomics castles in the air, or throw banners with «up to $8,000 in bonuses.» Instead, they offer a simple, fast, and convenient product, promising real rewards to those who join them from the start.
dev.ua found out who is behind Freedx, why they operate from El Salvador, and why Ukraine is among their key markets.
Freedx crypto exchange is a business that emerged from the real-life experience of its founders, former top executives at Binance, Upbit, and Deutsche Bank. The project’s initiators include former CEO of Binance UK Jonathan Farnell and former Strategy Director at Binance Karim Emam, founder of Lykke Anton Holub, ex-COO of Upbit Singapore Raks Sondhi, experienced HR recruitment specialist Claudia Stelmakhovich, and Roland Danielczyk, who has experience working at leading banks in the world, including Saxo Bank, Credit Suisse, ING, and Deutsche Bank.
Experts who have spent a lot of time working in the financial sector have seen how other crypto exchanges complicate simple things: to transfer funds between accounts, you need several applications. To get a response from the support service, users had to wait for hours. Usually, the founders of Freedx note, exchanges separate the clients of the «Lite» and «Pro» versions into different applications, and instead of a coherent UX, you get a maze.
«We created Freedx to get rid of these problems. One app, one experience. And support that doesn’t make you wait an hour for a ‘live’ answer,» the founders explain the new solution in the crypto world.
Interestingly, Freedx operates under a license from El Salvador’s National Commission for Digital Assets (CNAD). The choice of this jurisdiction was not accidental — the country became a pioneer in regulating cryptocurrencies after legalizing Bitcoin and passing the Digital Assets Law in 2023. It is also where Tether, Binance, Bitfinex, and Bitget operate.
«Unlike many who claim 'regulation' without details, we have a real license, a real regulator, and a clear legal status,» Freedx argues.
Investors have already invested over $50 million in the project. Currently, Freedx’s business model is quite transparent. The exchange earns from trading commissions (spot, futures, OTC, exchanges), P2P/OTC spreads, margins on Earn products, and plans to monetize future financial services (debit cards, payment gateways).
Among the advantages of Freedx for users is all the options in a single application. The interface is designed to be understandable for both beginners (with guide flows) and professionals (without unnecessary noise).
Freedx offers clients:
User data is securely protected — Freedx works with Fireblocks and Sumsub, uses multi-layered encryption, cold wallets, and KYC/AML verification at the level of financial standards.
Currently, Freedx is focused on crypto enthusiasts who want to be among the first and receive real bonuses for it.
The key regions where the exchange plans to actively develop are Ukraine, Latin America, and Southeast Asia.
«We are going to a place where crypto is not a hobby, but a real financial alternative. The crypto community in Ukraine is extremely educated, but there is still a lack of convenient solutions. Freedx wants to fill this gap,» the company says.
First, Freedx is allocating $3.3 million for bonuses. For trading volumes ($500 on spot or $5,000 on futures) starting August 4, users will be eligible for rewards. The rule is: the earlier you join, the more you get. In addition, you can win $100–1,000 in stablecoins.
In parallel with the launch of the platform, Freedx announced the launch of Launch CamFreedx is launching Launch Campaign V2 — an airdrop program with a prize pool of $3.3 million to reward early and active traders. The campaign works on the principle of cumulative milestones: the earlier a user registers and starts trading, the more bonuses they will receive. Rewards are automatically accrued for trading volumes within $500 on spot or $5,000 on futures within 30 days. Separate bonuses are provided for «round» users: from $100 (100th trader) to $1,000 (100,000th user). All payments are made directly to the user’s wallet within the platform.
Secondly, a referral program will be launched in September. Each user will receive 25% of the invited user’s commission — without limits, without blocking, with instant withdrawal.
Third, localized growth. Freedx creates ambassador programs, launches local campaigns, and educational content — including in Ukrainian.
For Freedx, users are not just customers. «We don’t sell promises. Everyone who joins becomes a co-creator of the platform. No „up to $8,000“ that turns into a locked $5. Only real rewards,» Freedx says.
Freedx promises to be not the loudest, but the most convenient exchange for the next 100 million users. And crypto, according to the founders, should not be complicated. They will try to make the relationship with cryptocurrency as comfortable and humane as possible for users.
To this end, Freedx is launching a mobile app in September. After that, the plans include launching a smart crypto auto-trading tool, crypto-linked debit cards, expanded fiat features (QR payments, integration with banks), and preparing for open banking in the EU.
Join Freedx and get cash rewards
Please be advised that trading virtual assets carries a high level of risk and can result in complete and irreversible loss of capital. Only trade with funds you can afford to lose and ensure you fully understand the risks involved before initiating any transactions.
Freedx does not offer or advertise its services to individuals in the UAE unless such services are expressly permitted and conducted in accordance with the regulatory framework of the Virtual Assets Regulatory Authority (VARA). The services are not offered or advertised to residents of the UAE.
This communication is provided for general information purposes only and does not constitute legal, financial or investment advice. It is not an offer to sell or a solicitation to buy any virtual asset, nor is it intended to encourage or incite any financial activity.
Freedx, operated by Freedx, SA de CV, is authorized and regulated by the National Commission for Digital Assets of El Salvador (CNAD) as a digital asset service provider and as a Bitcoin service provider, operating in accordance with applicable regulatory requirements. Services are only available to users who have registered on their own initiative.
