Money

Over the past 10 years, the number of financial solutions available to Ukrainian businesses abroad has increased many times. But the number of quality solutions — those with which you can really build an operating system — has grown much less. I have been observing this gap from the inside for over a decade: first at Payoneer, where I actually built the Ukrainian direction from scratch, and now at Solidgate Treasury , where we are building banking specifically for the profile of such a client — accounts with European IBANs, multi-currency operations in USD/EUR/GBP, SEPA/SWIFT transfers, mass payments to contractors, and corporate cards for distributed teams. And this gap is not a temporary nuisance, but the result of where the entire fintech market is heading.

When a business wants more sales, the first reaction is often the same - increase traffic. But I wouldn't start there. Just look at what's happening with the deals that are already in the funnel. This is where the reserve for additional sales is. And for this you don't need to increase the flow of leads. Next, let's look at what can be done to make deals move faster.