AI expert Alexey Minakov analyzed a large-scale study of 126 million queries to generative platforms and named key insights that will help brands adapt to the era of AI search. According to him, classic SEO is rapidly transforming into GEO (Generative Engine Optimization), so businesses now need fundamentally new approaches to ensure that chatbot algorithms recommend their products.
AI expert Alexey Minakov analyzed a large-scale study of 126 million queries to generative platforms and named key insights that will help brands adapt to the era of AI search. According to him, classic SEO is rapidly transforming into GEO (Generative Engine Optimization), so businesses now need fundamentally new approaches to ensure that chatbot algorithms recommend their products.
The specialist shared the main findings of the analysis on his Facebook page. He noted that currently about 45% of marketers do not have tools at all to measure their own visibility in AI responses due to the novelty of the technology, but a detailed analysis of the algorithms allows us to identify clear patterns for successful promotion.
The first important insight is that increasing the volume of content no longer guarantees results. For artificial intelligence, consistency of brand information is critical. If a company broadcasts the same, clear and consistent signals across its own media, third-party publications and social networks, algorithms begin to trust it. AI needs to see the whole picture: who you are, what you do and why you can be trusted.
The expert also emphasizes that there is no single strategy for all platforms, since each service works on its own knowledge bases. For example, ChatGPT most often refers to Reddit, while Gemini prefers Wikipedia. At the same time, Google search services (AI Mode and AI Overviews) actively cite YouTube. Overall, ChatGPT and AI Overviews coincide in brand mentions by less than 56%.
This is why it’s important to separate the approaches to conversational AI and quick answers in classic search. AI Overviews focuses on short queries and structured content. Chatbots like ChatGPT or Gemini, on the other hand, require in-depth explanations, detailed case studies, and authoritative context.
To maintain visibility, companies need to be in the so-called “citation core” of their industry—a list of authoritative resources that algorithms use as default sources. Also critical are unique brand assets: proprietary research, knowledge bases, and unique analytics that AI can’t simply copy from other sources.
“Visibility in AI becomes a task for the entire organization, not just the SEO team,” notes Oleksiy Minakov. According to him, achieving results requires synergy between PR, marketing, content, community management, and customer support departments.
Interestingly, the social network Reddit is actively implementing artificial intelligence to combat hidden marketing content . Brands are trying to artificially get into the eyes of popular AI-based chatbots, such as ChatGPT from OpenAI or Gemini from Google, using forum posts as a free promotion tool.
