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Стас ЮрасовThat's Life
25 November 2024, 17:19
2024-11-25
In Glovo, you can add a friend and see what he eats. We learned what these changes are connected with
Functions of the updated Glovo application, which resemble those in social networks, are already being tested by Ukrainian users. Maryna Pavlyuk, general director of Glovo in Ukraine, told the dev.ua journalist about this during Forbes Tech 2024.
Functions of the updated Glovo application, which resemble those in social networks, are already being tested by Ukrainian users. Maryna Pavlyuk, general director of Glovo in Ukraine, told the dev.ua journalist about this during Forbes Tech 2024.
«This is a small sample — up to 10%. Video is already available to some, social features are available to some,» she said. For others, new features will appear soon.
We will remind you that the delivery service Glovo carried out a large-scale update of the application, adding separate functions of social networks to it (searching and communicating with friends, watching videos from restaurants, creating lists of favorite establishments, etc.). These features, as previously reported, have already begun testing in Barcelona and Madrid.
You will be able to exchange dishes and new establishments with your friends. Friends can see what you like, where you order from, you can add friends.
Restaurants will be able to upload videos to the app. «Many of our partners are actually creating this cool content already. They don’t need to be taught,» Maryna Pavlyuk emphasized.
A certain number of restaurants, according to her, will have to be taught. And Glovo will provide its partners with certain recommendations.
Why is this done?
«We have 34% of people who don’t know what to order at all when they enter the application,» says the general director.
There are also heavy users, those who order often. But, as a rule, «they have already skimmed everything many times and it still fails in what they already ordered.» «like me, for example, for the last few years — from such and such institutions,» the manager emphasizes.
Video content and recommendations from friends should help the user make a choice based on an opinion they trust, and also have a visualization of what the user is ordering. So, according to Glovo, the presence of new social features will force users to study more carefully what is available on the platform.
«Дивлюсь: в полі щось горить, димить. Потім — свистить. Обернувся — летять ракети, лунає сирена. Гради полетіли». Як працює Glovo під час війни
Україна відбивається від ворогів вже понад два місяці. До нових реалій потроху пристосовуються люди, бізнеси, бюджетні установи. dev.ua починає цикл матеріалів про те, як війну переживають IT-бізнеси в Україні, які до війни створювали комфорт для жителів нашої країни. Сьогодні — про компанію Glovo, в якій під час війни змінився керівник, відкоригувався вектор розвитку, та яка власними силами активно підтримує як воїнів, так і звичайних українців.
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