By signing the Code, AI companies commit to following a number of recommendations, including providing updated documentation about their tools and services, not training AI on pirated content, and complying with requests from content owners not to use their work in their datasets.
By signing the Code, AI companies commit to following a number of recommendations, including providing updated documentation about their tools and services, not training AI on pirated content, and complying with requests from content owners not to use their work in their datasets.
Google has confirmed that it will sign the European Union Code of Practice on Artificial Intelligence (GPAI), a voluntary tool prepared by independent experts designed to help the industry comply with the obligations set out in the AI Act for providers of general-purpose AI models.
The Code was published on July 10, 2025, and from August 2, the provisions of the Code and the AI Act will apply to providers of “general-purpose AI models with systemic risk.” These provisions are likely to affect large companies such as Anthropic, Google, Meta, and OpenAI. AI companies will have two years to fully comply with the requirements of the AI Act.
In June, representatives of OpenAI, Google, Anthropic and other companies called on the European Commission to delay the introduction of binding rules, but it seems that the European Commission's insistence has forced Google to reconsider its strategy for compliance with EU law.
“We remain concerned that the AI Law and Code could slow down the development and adoption of AI in Europe. In particular, the departure from EU copyright law, steps that slow down approvals, or requirements that reveal trade secrets could slow down the development and adoption of European models, harming Europe’s competitiveness,” wrote Kent Walker, Google’s chief international officer.
Meta previously said it would not join the Code because the company believes the document creates legal risks and limits innovation. Meta Vice President Joel Kaplan explained the company's decision by saying that the European approach to AI regulation is overly strict and goes against the interests of developers.
