After an 18-month delay, Take-Two Interactive CEO Strauss Zelnick has announced a new release date and promised that this time it will be permanent. According to him, the commercial value of GTA 6 exceeds the combined value of the two largest gaming franchises in the world.
After an 18-month delay, Take-Two Interactive CEO Strauss Zelnick has announced a new release date and promised that this time it will be permanent. According to him, the commercial value of GTA 6 exceeds the combined value of the two largest gaming franchises in the world.
Strauss Zelnick officially confirmed in a conversation with IGN that Grand Theft Auto VI will be released on November 19, 2026. The release will take place about a year and a half behind the originally planned date — but the company’s head insists that Rockstar Games is sticking to the new deadlines and there will be no further postponement.
The game’s expected retail price will be between $70 and $80 — within what the industry is already setting as the new standard for major AAA releases.
Zelnick cited the project’s unprecedented scale as the main argument for the long production cycle. According to him, the commercial value of GTA 6 exceeds the combined value of franchises such as Mario Kart and Call of Duty — two of the biggest names in the industry, each of which generates billions of dollars every year. Take-Two executives expect the game to become the most profitable entertainment product in history.
The market seems to have believed these words: after the announcement, Take-Two Interactive’s market capitalization increased by more than $1 billion.
Zelnik also touched on the topic of the previous part of the series. The company does not officially disclose the exact sales figures for GTA 5, but the CEO confirmed that the project brought in «colossal profits» — and it was he who financed the large-scale development of the sixth part all these years.
Pre-orders for GTA 6 are expected to begin in the coming weeks.
