AI bot traffic on the Internet will exceed human traffic by 2027 — Cloudflare CEO
Cloudflare CEO Matthew Prince said that bots searching for information for users visit hundreds of times more sites on the Internet than people.
Cloudflare CEO Matthew Prince said that bots searching for information for users visit hundreds of times more sites on the Internet than people.
As TechCrunch reports, Prince pointed to the pace of development of artificial intelligence, at which by 2027, traffic generated by AI-based bots will exceed the volume of traffic generated by humans on the Internet.
According to him, the use of the Internet by bots is growing along with the development of generative AI technologies, as bots are able to visit many more sites to get answers to user queries.
«If a human were to perform a task — let’s say you were buying a digital camera — you might visit five websites. Your agent or bot that’s performing that task is often visiting 1,000 times more sites than a typical human would visit. So it might visit 5,000 sites. And that’s real traffic, and that’s real workload that everyone has to deal with and that everyone has to consider,» Prince said.
Before the era of generative AI, bot traffic on the Internet was only about 20%, with Google’s parser being the largest. But aside from a few other well-known parsers, the only other bots were those used by scammers and attackers.
«With the rise of generative AI and its simply insatiable need for data, we are seeing an increase, and we suspect that by 2027, the amount of bot traffic on the Internet will exceed the amount of human traffic,» said the head of Cloudflare.
He believes that such a change in the network will require the development of new technologies, such as sandboxes for AI agents that can be launched on the fly and then destroyed after their task is complete. These could come in handy when consumers ask AI agents to perform certain tasks on their behalf, such as planning a vacation.
«We’re trying to think about how to actually build that underlying infrastructure where you can — as easily as opening a new tab in your browser — run new code that will then run and serve agents that are on the network,» says Matthew Prince.
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