The joint marketing promotion campaign of the Ukrainian game STALKER 2: Heart of Chornobyl and the ATB supermarket chain won two first prizes at the European Loyalty Awards. The project was recognized as the best in the partnership and short-term loyalty program categories.
The joint marketing promotion campaign of the Ukrainian game STALKER 2: Heart of Chornobyl and the ATB supermarket chain won two first prizes at the European Loyalty Awards. The project was recognized as the best in the partnership and short-term loyalty program categories.
This was announced on the official STALKER pages on social networks. The concept and technical support of the initiative were implemented by the developers in collaboration with the company Loyalty Games.
The Ukrainian campaign won first place in two categories: «Best Loyalty Partnership» and «Best Short-Term Loyalty Program».
As part of the collaboration, supermarket shoppers and fans of the game received collectible cards, an interactive almanac, a special app with audio recordings from the Zone universe, and the opportunity to win gifts.
«Trading cards, an interactive almanac, secrets of the Zone, an application with audio recordings, and millions of gifts have taken the STALKER universe beyond screens throughout Ukraine, becoming a true anomaly outside the Zone,» the project creators noted, thanking all the players and buyers who joined the initiative.
The large-scale collaboration between the supermarket chain and the developers of the Ukrainian game franchise STALKER involves collecting thematic cards that buyers receive for fulfilling certain conditions (for example, for the amount in the check or the purchase of partner goods).
The campaign caused a significant stir among the Ukrainian community, and the cards themselves quickly became collectibles and resold on marketplaces.
