Марія Бровінська AI Eng 15 September 2026, 08:22

MacPaw launches Leebry AI assistant for business — second attempt to enter the B2B segment

Ukrainian IT company MacPaw is preparing to launch a new product — the Leebry AI assistant, aimed at corporate clients.

What Leebry can do

The product has three main usage scenarios: it answers employees' questions using the company’s internal knowledge base, closes typical HR questions, and processes IT support requests. The software integrates with case management, identity and access management, and knowledge bases — each assistant action is recorded in the operations log.

The idea for the product arose from MacPaw’s internal need to relieve its own team: the development of Leebry began in 2025 as part of an internal hackathon, and the first prototype was a regular Slack bot.

Leebry will operate on a subscription model with a per-user fee, with pricing depending on the size of the client company. MacPaw did not disclose specific pricing. The company is targeting small and medium-sized businesses at launch; the number of test customers and the product’s financial goals were also not disclosed.

Second attempt at B2B

This is MacPaw’s second product for a business audience — the first, the business version of the flagship CleanMyMac for cleaning Macs of unnecessary files, was closed by the company in July 2026. The consumer version of CleanMyMac generated 80% of the company’s revenue as of December 2025.

MacPaw describes Leebry as part of a broader strategy to develop AI products for different audiences: Eney, a personal AI assistant (launched in May 2025), covers the consumer segment, and Leebry covers B2B. Previously, the company’s founder, Oleksandr Kosovan, said that he expects Eney to become the company’s core business within three years.

MacPaw is already trying to convey the economic value of the product directly to customers: there is a counter on the Leebry website that helps calculate how much money the company loses when employees waste work time on routine questions.

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