Nvidia and Palantir technologies are being used to implement AI at cowboy rodeos
Palantir, TWG AI, and Nvidia have teamed up with Texas-based Teton Ridge to bring artificial intelligence and machine vision to rodeo competitions.
Palantir, TWG AI, and Nvidia have teamed up with Texas-based Teton Ridge to bring artificial intelligence and machine vision to rodeo competitions.
"We're applying AI to the real world. We're not trying to create robot cowboys," Casey Lane, senior vice president of Teton Ridge, the company behind Cowboy Channel, told Axios.
The partnership uses Nvidia hardware for edge computing along with Palantir data platforms to process video and on-site results data, enabling rider insights during live rodeo broadcasts.
Teton Ridge believes the statistics can increase fan engagement, expand broadcasting and sponsorship opportunities, and provide more information about training, rider and horse selection, and other aspects of the rodeo business.
Machine vision analyzes animal and rider movements—such as kicks, spins, speed, and intensity—to help explain results in broadcasts and give athletes new tools to study results and prepare for competition.
The system tracks the skeletal joints of both riders and animals in real time, transforming what was previously instinct into measurable components that illustrate why a ride was easier or more difficult. These tools can show where a rider almost lost control or where they were successful, and provide athletes with specific feedback to improve technique.
Palantir and Teton Ridge claim that these metrics have made the judges' decisions in each competition more transparent.
The cowboy is one of the main American symbols, so the introduction of AI into cowboy rodeos shows that even traditional fields are becoming more modern and technological.
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