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Наталя ХандусенкоCrypto
1 December 2025, 16:54
2025-12-01
Crypto exchange with Ukrainian roots WhiteBIT entered the US market and launched a campaign in Times Square
The largest European cryptocurrency exchange by traffic, WhiteBIT, founded by a Ukrainian, has announced its official launch in the United States, opening the WhiteBIT US office as an independent entity. This strategic step - entering a market that is a global regulatory benchmark - confirms the status of Ukrainian IT companies as global players.
The largest European cryptocurrency exchange by traffic, WhiteBIT, founded by a Ukrainian, has announced its official launch in the United States, opening the WhiteBIT US office as an independent entity. This strategic step - entering a market that is a global regulatory benchmark - confirms the status of Ukrainian IT companies as global players.
WhiteBIT US has already received operating licenses and opened a headquarters in New York, complemented by a network of offices in various regions. The company has ambitious plans to serve users in all 50 states, reaffirming its commitment to full transparency and growth.
Key Benefits of WhiteBIT
WhiteBIT's entry into the US market brings key benefits: strong regulatory compliance, leading security standards and competitive fees, as well as better conditions for client profits, which have become a hallmark of the exchange.
"Our decision to enter the US market is dictated not only by the desire to scale, but also by the country's proactive approach to the crypto industry and its policy of attracting technology companies. The US is focused on developing the industry and strengthening its leadership in blockchain innovation. We strive to contribute to this process by providing reliable infrastructure, proven technologies, and a long-term commitment to the market," — Vladimir Nosov, founder and CEO of WhiteBIT, President of W Group.
Brand campaign in Times Square
This year, WhiteBIT celebrates its 7th anniversary — having gone from a single crypto exchange to a global fintech ecosystem, W Group , serving 35 million users worldwide. W Group unites eight companies in the areas of blockchain infrastructure, payment services, cryptocurrencies, digital banking, analytics, and other areas.
In honor of its 7th anniversary and entry into the US market, WhiteBIT launched a brand campaign in the legendary Times Square! This is not only a powerful statement, but also a visual confirmation that a brand that grew from Ukrainian expertise has become a global financial player.
European safety standards — now for the USA
WhiteBIT enters the market not only with capital, but also with leading European security and compliance standards. The exchange is among the top 3 most secure exchanges in the world according to CER.live and became the first crypto exchange to receive Cryptocurrency Security Standard (CCSS) Level 3 certification, which confirms the highest level of cryptocurrency security.
These standards, honed over years of work for millions of users in Europe, are now being introduced to the US market as part of WhiteBIT's mission to promote the global adoption of blockchain technologies.
WhiteBIT's entry into the US market proves that Ukrainian developers and IT companies have become a global benchmark, whose expertise is capable of shaping the future of digital finance in the world's strictest regulatory environments.
"$500,000 for Bitcoin is not the limit. I'm aiming for $3 million." Highlights from a long interview with the founder of the WhiteBIT crypto exchange, Vladimir Nosov