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Олександр КузьменкоGadgets
6 December 2025, 13:00
2025-12-06
Meta acquired a startup that created gadgets with AI
Meta has acquired Limitless, formerly known as Rewind, a startup that created an artificial intelligence-based pendant for recording conversations. Following the acquisition, the startup will stop producing gadgets.
Meta has acquired Limitless, formerly known as Rewind, a startup that created an artificial intelligence-based pendant for recording conversations. Following the acquisition, the startup will stop producing gadgets.
Limitless was selling a $99 AI-powered pendant that could be clipped to a shirt like a wireless microphone or worn as a pendant. The device could be clipped to a shirt like a wireless microphone or worn as a necklace.
According to TechCrunch, Limitlesswill continue to support its customers for another year. They will no longer pay a subscription fee and will be transferred to an unlimited plan. All other features will be discontinued, including the Rewind program, which recorded users' activities on the desktop.
The startup said it shares Meta’s vision of «making personal superintelligence accessible to everyone» and its approach to building AI-powered gadgets. Meta is currently focused on augmented reality/AI glasses, such as the Ray-Ban Meta and Oakley Meta, as well as the Meta Ray-Ban Display, an AI-powered pair of glasses. Limitless will help support these gadgets.
«When we launched Limitless five years ago, the world was very different. Artificial intelligence was an impossible dream for many. Startups that were hardware-based were considered unprofitable, and a business that was both AI and hardware-based would have been considered absurd. But today, things are different. The world has changed. We are no longer working on a strange, marginal idea. We are building a future that now seems inevitable. We are not alone,» Limitless said.
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