Meta allowed creators to add product links directly to Reels
Meta has opened a new monetization tool for creators on Facebook and Instagram: now you can directly add links to products they recommend to their audience in Reels.
Meta has opened a new monetization tool for creators on Facebook and Instagram: now you can directly add links to products they recommend to their audience in Reels.
According to Engadget, creators who meet the platform’s terms will be able to add up to 30 individual products to a single video. The feature will work on both Instagram and Facebook. However, there is a separate restriction for Facebook: there you can only tag products from marketplace partners, including Amazon.
The update directly affects one of the main ways for creators to earn money on social networks — affiliate sales. Until now, Meta limited the scenarios in which creators could lead their audience outside the platform, so many used third-party services with a selection of links in the profile. Now the company is trying to keep this chain within its own ecosystem: the user sees a recommendation in the video and can immediately go to the product without any extra steps.
The biggest beneficiaries of the new feature are lifestyle bloggers, beauty creators, tech, clothing, and home product reviewers—anyone whose content directly influences their followers' purchases. In essence, Meta is catching up with TikTok and YouTube Shorts, where similar affiliate sales mechanics have long been part of the short-form video economy.
For Meta itself, this is not only support for authors, but also additional data on user behavior. The company says that they do not yet take a commission on sales brought by these links. But even without this, the platform receives valuable information about which products are of interest to the audience, which formats sell best and how content is converted into purchases.
As social media increasingly moves from a «watch and swipe» model to a «watch and buy» model, this is another step for Meta to transform Reels into not just an outreach format, but a full-fledged sales tool within Facebook and Instagram.
Previously, dev.ua wrote about how end-to-end encryption will disappear from Instagram chats starting in May.
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