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Наталя ХандусенкоGadgets
23 June 2026, 17:48
2026-06-23
Meta releases new budget smart glasses under its own brand
Meta has announced the launch of a new line of smart glasses called Meta Glasses, priced starting at $299. These glasses are created in partnership with EssilorLuxottica, but unlike the tech giant's other smart glasses, they do not carry Ray-Ban or Oakley branding.
Meta has announced the launch of a new line of smart glasses called Meta Glasses, priced starting at $299. These glasses are created in partnership with EssilorLuxottica, but unlike the tech giant's other smart glasses, they do not carry Ray-Ban or Oakley branding.
Starting today, Meta Glasses are available in several countries in various color and lens combinations, TechCrunch reports .
Meta continues to actively advance in the wearables market amid intensifying competition in this segment. It is worth noting that Meta and EssilorLuxottica are the largest players in this niche: according to the analytical company Counterpoint Research, their combined market share is estimated at over 80%.
Meta Glasses do not have a screen, but they are equipped with a camera and personal speakers. There is a special button on the case that activates the Meta AI assistant by default, but it can also be configured to launch another specific function.
The new glasses' battery provides over 8 hours of battery life, and the compact charging case adds up to 40 hours of use on the go.
The first model in the new line, called the “Meta Adventurer,” has a rectangular shape and is available in standard and large sizes. The Meta Fury frame is more massive and square, reminiscent of popular men's eyewear styles. The most notable model is the Meta Glasses by Kylie, a slim oval frame designed in collaboration with American model Kylie Jenner.
Meta says the glasses' built-in Meta AI assistant can answer anything from sports scores to local restaurant recommendations, understand what you see in front of you, and help you organize your daily tasks.
The company said the display-less glasses will soon support Pedestrian navigation, which will provide turn-by-turn directions for walking around the city. In addition, Meta is adding support for 14 new languages for the simultaneous translation feature, including Japanese, Chinese (Mandarin), Hindi, and Korean.
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