Mobile App Vision 2025: details of the first mobile app award and the main mobile industry event in Ukraine

At the Mobile App Vision conference, they talked about creating products with a multi-million audience, artificial intelligence, breakthroughs in innovation, digital business transformation, and a mobile-first approach.

Trend research: how the Ukrainian mobile market is developing

The event presented the main trends in the development of mobile applications and the TOP-100 best mobile applications in Ukraine.

What you will learn in the study:

• 10 global mobile development trends with examples of successful cases and recommendations for business;
• Deep analytics and statistics on mobile user behavior in Ukraine;
• Clear advice on how to use each trend;
• Comparison of approaches of Ukrainian and global companies: how market leaders implement personalization, AI integration, increased loading speed, gamification, and other functional benefits.

What awaits the industry, which technologies are changing the rules of the game, and how businesses can grow on the wave of change — download the study at the link .

Discussion panel "How do mobile apps shape the user's life?"

During the first panel discussion, participants talked about how mobile applications are increasingly integrated into the user's daily life, becoming a habit and even a way of thinking.

The conversation touched on issues of changing human behavior under the influence of technology, the growing role of personalized experiences and gamification, as well as expectations for service quality and convenience. The speakers also touched on the impact of artificial intelligence on the mobile experience and shared how their companies are reshaping their approaches to creating applications to meet the rapidly changing market and real user needs.

Panel members:

• Stepan Veselovsky, CEO Lviv IT Cluster (moderator);
• Daria Leshchenko, Managing Partner of SupportYourApp;
• Anton Maksymenko, CEO at MISTO;
• Yaroslav Nazar, Head of Loyalty Program Development at Fishka;
• Andriy Kashperuk, Deputy Chairman of the Board, Director of Retail Business UKRSIBBANK BNP Paribas Group

Interview "Glovo's Mobile Strategy: Experience in Scaling and Growth"

Igor Polych, CEO of Devlight, in a conversation with Natalia Savchenko, Director of Marketing and Growth at Glovo Ukraine, revealed how the mobile application became the key to scaling the brand. They discussed the formation of consumer habits, product adaptation for different markets, the role of emotional marketing and the implementation of artificial intelligence in the user experience. They also shared their vision of the future of mobile solutions.

Participants:

• Igor Polych, CEO of Devlight (interviewer)
• Natalia Savchenko, Director of Marketing and Growth, Glovo Ukraine

Discussion panel "Mobile-First approach: transformation in thinking, business and government"

Experts discussed how mobile technologies have become a key factor in the transformation of government services, business and education. They shared their experience in creating mobile products, changing user expectations and the role of artificial intelligence in the mobile industry. They also emphasized that mobile applications have already become an integral part of everyday life.

Speakers:

• Igor Polych, CEO of Devlight (moderator)
• Kateryna Chernogorenko, Deputy Minister of Defense of Ukraine for Digital Development, Digital Transformations and Digitalization
• Maksym Ilyukhin, co-head of the state educational ecosystem Mriya
• Olena Orlova, Chief Marketing Officer at Uklon
• Valeria Tolochyna, Global Chief Marketing Officer MEGOGO

The culmination of the evening was the Mobile-First Award ceremony.

Mobile-First Award is the first award in Ukraine that recognizes the best mobile applications created by Ukrainian teams. The organizers received more than 120 applications from companies. Based on the results of the expert jury evaluation and open voting on the award website, which collected more than 12,000 votes, the winners in each nomination were determined:

• The best health and wellness mobile app — Tabletki.ua
  
  
• Best Social/Volunteer App — Army+
  
  
• The best mobile app for HR — Jooble
  
  
• The best use of AI in mobile applications — Promova
  
  
• The best mobile application with gamification — My Fishka
  
  
• The best mobile application in the field of education — Mriya
  
  
• The most user-friendly UX/UI design — Action
  
  
• The best application for e-commerce — ROZETKA
  
  
• The best solution for urban life and Smart City — Kyiv Digital
  
  
• The best mobile financial app — monobank
• App of the Year — Action
• Partner of the year — UKRSIBBANK BNP Paribas Group
• Redesign of the year — VARUS

The event was organized by Devlight , an IT company that creates mobile applications that helps companies become the No. 1 brand on users' smartphones. It has been working with businesses from the Forbes Ukraine Top 100 list for over 8 years.

The main partner of the event is UKRSIBBANK BNP Paribas Group.

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