The days of «one-size-fits-all» products and services are over, and personalization has become the norm. A McKinsey study found that 71% of consumers expect personalized interactions from companies, and 76% are disappointed when they don’t receive it.
The days of «one-size-fits-all» products and services are over, and personalization has become the norm. A McKinsey study found that 71% of consumers expect personalized interactions from companies, and 76% are disappointed when they don’t receive it.
AI has made personalization more accessible than ever. For example, Tavus uses AI to create personalized videos based on customer data, which can be a key factor in increasing engagement. Zia can help determine the ideal time to contact a customer based on their activity. The number of such tools is expected to increase in 2025.
In addition to the growing role of AI, we expect the rapid adoption of low-code platforms, the use of decentralized Web 3.0 technologies, and an increased emphasis on cybersecurity, particularly in cloud environments.
Major technological changes, such as the introduction of genAI, can be disorienting. And in order not to get lost in the whirlpool of such innovations, the innovative educational project Neoversity is organizing an online conference «IT in 2025: Challenges, Landmarks, Opportunities».
Insights from top experts in development, ML, and cybersecurity await you. Practical tips for your career growth. Grant for studying at Neoversity, bonuses, discounts, and useful materials for IT professionals. Starts on December 28 at 12:00.
Among the speakers: STO GoIT Global Oleksandr REPETA, owner of the HR agency Anastasia IZOTOVA, Lead Data Scientist & ML Operations Engineer at RBC Group Volodymyr GOLOMB, Head of Information Security at Ciklum Serhiy BORONA, IT tarot blogger Valeria LISTRATOVA.
Registration is required: https://i.goit.global/Mi1dJ
