Vadym Rogovsky, founder of Ukrainian startup 3DLOOK, which develops AI-based mobile scanning solutions for e-commerce companies, launched Rebel Capital holding. Which businesses in the US are they planning to buy and what earnings are they expecting?
Vadym Rogovsky, founder of Ukrainian startup 3DLOOK, which develops AI-based mobile scanning solutions for e-commerce companies, launched Rebel Capital holding. Which businesses in the US are they planning to buy and what earnings are they expecting?
The launch of the holding company was officially announced yesterday, April 23. Vadym Rogovsky worked on the launch of Rebel Capital for 15 months together with entrepreneur and angel investor Hanna Markovskaya. According to him, Rebel Capital plans to acquire stable small software development companies with high growth potential.
«This includes former startups that have fallen off the VC growth curve and are not coming back (which, to be honest, I’ve seen a lot of as a VC),» the entrepreneur adds.
The holding offers business founders assistance in the form of advanced artificial intelligence technology to optimize operations in acquired companies, which it owns. This is the EVE AI assistant, developed by Vadim Rogovsky. The artificial intelligence-based platform automates labor-intensive and repetitive tasks, such as meeting scheduling, knowledge sharing, and task management.
He explains that the holding plans to adhere to the strategy of acquiring well-known enterprises and use Rebel Capital’s experience and technology to realize their potential. That is why, according to Vadym Rogovsky, they refused to buy startups in the early stages.
«We acquire well-known companies and use our experience and technology to realize their potential. We expect this new asset class to become much more profitable than the traditional venture capital model,» Rebel Capital notes.
Vadim Rogovsky added in a comment to Forbes that the requirements for the acquisition object will be:
According to him, even if the product is needed by the market, the company has over $1 million in annual revenue, but development has stalled, the holding company will not consider it.
The holding’s first case was a deal with Leadature, a 17-year-old event and marketing platform trusted by SAP, HP, ServiceNow, and others. The deal closed on April 11. The company is known to be valued at $1.5 million, according to an anonymous commentator for Forbes.
Among the input data with which the holding company bought Leadature, according to Vadim Rogovsky, was the lack of:
The holding company plans to bring the company to profitability, for which, among other measures:
According to Vadym Rogovsky, by buying a ready-made business and owning 100% of its share, the holding plans to earn more than by investing in a startup. First of all, according to him, because there are fewer risks and there is already value, in particular, it can be customers, assets, and market share.
The founders say the goal of the holding is to create an ARR portfolio worth $100 million by 2030. To do this, it will be necessary to buy 10–15 companies.
