The global smartphone market fell by 11% in the second quarter, the worst performance for this time of year since 2013. Counterpoint Research analysts note that due to a prolonged shortage of memory chips, gadgets have become significantly more expensive, which ultimately hit demand.
The global smartphone market fell by 11% in the second quarter, the worst performance for this time of year since 2013. Counterpoint Research analysts note that due to a prolonged shortage of memory chips, gadgets have become significantly more expensive, which ultimately hit demand.
Apple was able to bypass the general trend - the company's shipments increased by 3%. Thanks to stable demand for premium iPhones and maintaining previous prices, Apple captured a record 20% of the global market for the quarter. However, analysts expect that in the coming months the prices of the company's equipment will go up, writes Reuters.
Samsung once again led the global rankings, capturing 24% of the market. This was driven by strong sales of its Galaxy S26 flagships, better availability in stores, and moderate price increases in key markets, including India and the Middle East.
Xiaomi, Oppo and Vivo recorded the steepest decline in shipments among the five largest smartphone manufacturers, reflecting their greater vulnerability due to their focus on entry- and mid-range devices.
Analyst firm Counterpoint has not changed its expectations for a decline in global smartphone shipments of around 14% this year, saying that the memory shortage is likely to persist into 2027.
