Reddit is in talks to expand its partnership with Google to integrate its data into the giant’s AI products, following an initial deal a year and a half ago that was valued at $60 million. The next deal could help Reddit grow and Google train its models.
Reddit is in talks to expand its partnership with Google to integrate its data into the giant’s AI products, following an initial deal a year and a half ago that was valued at $60 million. The next deal could help Reddit grow and Google train its models.
This is reported by Bloomberg, citing executives familiar with the discussions.
Reddit also plans to discuss a future collaboration structure with Google and OpenAI (with which it already has a similar agreement). It involves dynamic pricing: the more valuable its content is to AI answers, the more profit it will make.
Reddit executives believe that the current terms of the agreements do not reflect the true value of the platform's data to AI companies. Reddit is in a stronger position to make such claims than most because its content is extremely useful for training AI models.
Unlike the chaotic internet, Reddit posts are created by real people communicating openly. All content is neatly categorized by topic and ranked through a voting system driven by people, not algorithms.
Data shows that Reddit is the most cited source for AI tools like Perplexity and Google's AI Overviews. Additionally, adding the word "reddit" to Google searches is a well-known hack to get more useful answers.
Reddit’s data deals with Google and OpenAI are still in place. As Reddit noted in its filings before its IPO last year, the total value of all licensing deals, including these two, reached $203 million in January 2024, with terms ranging from two to three years.
Having participated in various discussions about data sharing, I find Reddit's push for user growth through collaboration with Google quite intriguing. While leveraging AI can certainly enhance user experience, it raises ethical concerns regarding privacy and consent. As an active Redditor, I think users should have a more prominent voice in these decisions https://geometrydashgame2.io before their data drives profit. Balancing innovation with transparency is key.