The popular social platform Reddit, traditionally called the "front page of the internet," is preparing for a large-scale transformation. In the coming weeks, the company will launch a new service, Reddit Reviews (RR), which will transform its paid user-generated discussion platform into a commercial platform for reviews and recommendations powered by artificial intelligence.
The popular social platform Reddit, traditionally called the "front page of the internet," is preparing for a large-scale transformation. In the coming weeks, the company will launch a new service, Reddit Reviews (RR), which will transform its paid user-generated discussion platform into a commercial platform for reviews and recommendations powered by artificial intelligence.
The service uses generative AI to analyze millions of real opinions and reviews left by users in the platform's most popular communities, TechSpot reports . When a user searches for a specific product, the AI will generate contextualized summaries and comparisons, highlighting the product's key features.
Each such review will include:
the pros and cons of the product based on real user experience;
details specific to each category (for example, for a coffee machine, AI will indicate its size and ease of use);
the ability to explore the entire product category and compare different alternatives.
After several months of testing, the feature becomes available to a wider audience, but there are certain limitations at launch.
The service will initially only be available to users in the US.
Recommendations will be based on approximately 10,000 products in four basic categories: electronics, health and beauty, home and garden, and clothing and fashion.
AI reviews will only be available on the “new” Reddit website design (the old classic interface will not support this feature).
During 2027, the company plans to expand the service to other product categories and open access to users outside the US.
The introduction of the Reviews section is part of a broader strategy to revamp Reddit. Earlier, CEO Steve Guffman announced that the platform was gradually moving to a “login” model — in part because third-party AI bots were massively mining the site’s data without any financial compensation for the company.
