Apple is building an AI-powered pin to keep up with OpenAI
Apple is reportedly working on its own AI wearable, a possible response to OpenAI CEO Sam Altman and former Apple designer Jony Ive’s work on an AI gadget.
Apple is reportedly working on its own AI wearable, a possible response to OpenAI CEO Sam Altman and former Apple designer Jony Ive’s work on an AI gadget.
Apple is reportedly working on its own AI wearable, a possible response to OpenAI CEO Sam Altman and former Apple designer Jony Ive’s work on an AI gadget.
According to TechCrunch, Apple’s device will be in the form of a pin that users can wear on their clothes, and will be equipped with two cameras and three microphones.
The news comes on the heels of OpenAI’s director of global affairs, Chris Lehane, who told the World Economic Forum in Davos that his company could announce its first AI device in the second half of this year. Additional reports suggest the device could be a pair of headphones.
Apple’s gadget is described as a «thin, flat, circular disc with an aluminum-and-glass body,» which engineers hope to make the same size as the AirTag, «just a little thicker.» The device will also have two cameras (one with a standard lens and the other with a wide-angle lens) for photos and video, as well as a physical button, speaker, and a Fitbit-like charging strip on the back.
Apple may even be trying to speed up the development of this product to compete with OpenAI. According to the report, the pin could be released in 2027, with a production run of 20 million units at launch.
Two former Apple employees previously founded Humane AI, a startup that also sold an artificial intelligence-powered pin. The Humane pin also had built-in microphones and a camera. However, it flopped upon launch, and the company was forced to shut down and sell its assets to HP within two years of the product’s release.
Previously, former Apple designer Jony Ive, whose startup was previously acquired by OpenAI, said that he has many ideas for the company’s artificial intelligence devices. He wants to make devices better than smartphones.



