The streaming service has opened a simple feature for concertgoers: now you can subscribe to your favorite venues, see their upcoming events in your own selection, and go to a ticket partner in two clicks.
The streaming service has opened a simple feature for concertgoers: now you can subscribe to your favorite venues, see their upcoming events in your own selection, and go to a ticket partner in two clicks.
According to the company, the application has added tracking for concert venues for Free and Premium users. The Live Events section has been updated: unlike «Concerts Near You», which pulls up events once a week, a new feed is fed daily and combines your city, genre preferences and listening history. When you click «Follow» on the club or arena page, the venue is saved in the Library, and the system suggests similar locations nearby. In the first months, «Concerts Near You» has already helped more than 3 million listeners find live events, and the new tools should make this a regular habit.
The logic is simple: you saw a concert, opened the page, clicked «Buy a ticket» and completed the registration with an official partner. After purchasing from Spotify, you are left with an event card with the date, location and all the details. The service’s catalog lists over 20,000 venues around the world: from large arenas to independent clubs. The updated Live Events interface also «pulls up» interesting venues in your city so you don’t miss any announcements (both small weekend blockbusters and newly announced world tours.
For listeners, this means fewer accidental misses and more convenient search for posters in one place. For promoters and club owners, this will become an additional channel for showing events in feeds where people actually listen to music of specific genres and artists. And for artists, it will be a short path «from track to ticket», when after listening you can immediately see where and when the live performance will be.
Ukrainian users should pay attention to two points: first, the relevance of local posters depends on the connection of ticket partners in the region. Second, it is worth following your favorite venues, then the recommendations will become more accurate and timely. If Spotify increases the pool of partners in our country, local clubs and festivals will receive more organic traffic without additional integration costs.
Previously, dev.ua wrote about how Spotify, together with Sony, Universal, Warner, Merlin, and Believe, is launching a course on «artificial intelligence that works for artists.» The company promises to innovate without harming copyright, with the voluntary participation of musicians and transparent payment for the use of their works.
