Spotify has lowered the threshold for entry into the video podcast partner program: now podcasters with a much smaller number of episodes and views will be able to connect monetization.
Spotify has lowered the threshold for entry into the video podcast partner program: now podcasters with a much smaller number of episodes and views will be able to connect monetization.
According to TechCrunch, the minimum requirements have been reduced to three episodes, 2,000 hours of consumption in the past 30 days, and 1,000 «engaged» listeners and viewers in the same period. Previously, it required 12 episodes, 10,000 hours of viewing or listening in the past 30 days, and 2,000 users streaming content in the past month.
In the partner program, payments depend on how many premium users watched videos on Spotify, as well as a share of advertising revenue from the free plan. The company explains the relaxation of thresholds as a desire to attract a wider range of creators to the video format, which is intended to compete with YouTube.
In parallel, Spotify is preparing tools for sponsorship integrations in video advertising: creators will be able to update, schedule, and measure the effectiveness of slots that are read by the presenter. These capabilities should appear in Spotify for Creators and Megaphone in April.
Another step in the video strategy: the launch of a new API that will allow you to publish and monetize video podcasts on Spotify through existing platforms. At the start, the integration was supported by Acast, Audioboom, Libsyn, Omny, Podigee and other services that work with podcasters.
Spotify says that since launching its partner program, video podcast consumption on the app has nearly doubled, with the average listener watching twice as many video shows per month. The company is also opening a podcast and video recording studio in West Hollywood that will serve as a base for The Ringer network and will be available to select creators on the program.
Previously, dev.ua wrote about how the music service Spotify has a new beta feature, Prompted Playlist, which allows users to customize playlists to their preferences with text prompts.
