Zuckerberg "resurrected" Tamagotchi, but added AI to it. What is Meta's new AI device capable of — Muse Charm
Meta founder Mark Zuckerberg unveiled a new AI gadget from the company called Muse Charm.
Meta founder Mark Zuckerberg unveiled a new AI gadget from the company called Muse Charm.
Through this gadget, which, as many market experts jokingly emphasized, resembles a Tamagotchi, users can access the new AI application Muse without using a smartphone.
According to Reuters, the device features a 2-inch (5 cm) thumb-operated screen with the Muse symbol in the center. A built-in 5G modem allows you to access Muse even without Wi-Fi, although it cannot make calls in such conditions.
“It’s pretty clear that personal superintelligence is not only going to come out on top, it’s going to be much bigger and more important. So we’ve focused our attention on building the best devices for personal superintelligence,” Zuckerberg said at the company’s annual Meta Connect conference.
He also added that the Muse AI app will soon be available on the Meta line of smart glasses.
As for the Muse Charm handheld device, analysts say it could resonate with younger consumers, as gadgets like digital cameras and MP3 players are currently experiencing a “nostalgic comeback.” Gen Z consumers, ages 14 to 29, view AI assistants as companions or brainstorming partners, rather than simply search tools.
“Muse Charm could find some traction among Gen Z and younger consumers. The combination of AI, fashion, and personalization could appeal to younger users, especially if it’s affordable and easy to use,” said Linda Sui, founder of research firm Smart Analytics Global.
At the same time, she admitted that the device may not become widespread, as similar devices have previously had very limited success. In particular, we are talking about the Rabbit R1, a wearable AI device from startup Rabbit Inc with a screen and a button. Despite a high-profile launch in early 2024, it failed due to the company’s overpromises on AI features and an unreliable user experience.
However, Meta shares added more than 3% on Thursday after an overall rise of nearly 24% since Muse launched on September 8.
As dev.ua reported, Meta’s new AI app Muse is showing rapid growth, outpacing early mobile launch ChatGPT. In its first 12 days on the market, Meta’s development garnered more downloads and active users than OpenAI’s hit app in the same period after its debut.
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