Dev.ua became the second most cited source that AI models rely on when talking about Ukrainian employers. In a study by One Philosophy, VIRSHI, and Be—it Agency, dev.ua received 36 citations.
Dev.ua became the second most cited source that AI models rely on when talking about Ukrainian employers. In a study by One Philosophy, VIRSHI, and Be—it Agency, dev.ua received 36 citations.
This was announced by Nikolaeva, Head of Strategic Initiatives and Artificial Intelligence at One Philosophy. She spoke about a new direction of work with brand visibility in language model responses, which is called GEO — Generative Engine Optimization.
Technology media appeared most often in the models' responses. DOU received 65 citations, dev.ua — 36. Robota.ua and Work.ua followed with 35 citations each, and Forbes Ukraine — 34.
Nikolaeva attributes this to the fact that technology media tells a lot about what goes on inside companies: their teams, culture, working conditions, and employee experiences. So from such materials, language models can gather the answer to a candidate's question about whether he should go to work for a particular company.
In addition, employer websites were far from being the main source of information for models. According to the study, in the general block, corporate websites accounted for only 10% of citations, the rest - for external resources. The researchers also learned that Seven of the ten most visible Ukrainian employers for AI are IT companies. The rest are Nova Poshta, Kyivstar, and Silpo.
Nikolaeva also suggests that for companies, this could mean stronger competition for a potential employee. After all, a bank, telecom, retailer, and IT company can simultaneously compete for the same candidate in the AI answer. So the researchers suggest that it is no longer enough for companies to look only at traditional competitors in their industry.
What the AI associates with a company is also important. For example, Kyivstar ranked ninth overall, but came in first when the models asked about the stability of the employer.
Previously, dev.ua wrote about the launch of Advisly, a SaaS platform from One Philosophy Group that monitors what major language models say about a brand, how often it is mentioned alongside competitors, and what sources they rely on.
