Наталя ХандусенкоHot News
7 October 2026, 11:35
2026-10-07
UEFIR launched in Ukraine — a service that turns Ukrainian YouTube into online television
A Ukrainian developer under the nickname IceClassic3500 presented his new project on Reddit — the UEFIR service ("On Air"). The platform combines content from Ukrainian YouTube creators into 24-hour thematic TV channels with a common program schedule.
A Ukrainian developer under the nickname IceClassic3500 presented his new project on Reddit — the UEFIR service ("On Air"). The platform combines content from Ukrainian YouTube creators into 24-hour thematic TV channels with a common program schedule.
The main feature of UEFIR is the return of the familiar feeling of classic TV, where you don't need to waste time searching for videos or choosing videos from recommendations.
"The idea is simple: sometimes you want to watch something, but you don't want to scroll through recommendations and choose a video. On UEFIR, you can turn on a thematic channel and get to the current program like on a regular TV. I would be happy to receive feedback: would you use this format, what is missing and what is inconvenient on the phone?" the author of the project wrote on Reddit.
How UEFIR works
Thematic channels: music, culture, humor, lifestyle, and other areas are divided into separate "television channels," the broadcast network of which is formed daily from videos by Ukrainian YouTubers.
Shared and synchronized broadcast: the server time is the same for all users. By opening the channel from any device, viewers see the same program at the same time, as with classic television broadcasting.
Quick access: users can switch topics, view the program schedule, and save their favorite channels to "Favorites" (☆ icon) on their device.
The developer's main goal is to make domestic content more accessible for random discovery and help viewers easily find new interesting Ukrainian authors without having to search for individual videos manually.
Соціальні мережі та штучний інтелект формують глобальні наративи про війну в Україні. Як їх використовують українці та росіяни — аналітика від Foreign Policy
Напередодні вторгнення росії в Україну соціальні медіа слугували полем битви для держав і недержавних діячів, щоби поширювати конкуруючі наративи про війну та зображати поточний конфлікт у своїх власних інтересах. Видання Foreign Policy опублікувало великий аналітичний матеріал, як українці та росіяни використовують соціальні мережі, щоб давати інформацію про війну. Наводимо його адаптований переклад.