UNIT.City — місце, де люди працюють... КРАЩЕ! Обирай свій простір просто зараз 👉
Наталя ХандусенкоHot News
19 May 2026, 14:36
2026-05-19
Ukrainian IT company HOLYWATER TECH has been included in the list of Deadline Hollywood Disruptors, a prestigious international media outlet about the entertainment industry
Ukrainian technology company HOLYWATER TECH has been included in Deadline Disruptors 2026, an editorial selection from Deadline Hollywood, one of the most famous international media outlets about the entertainment industry. The material was published in a special issue of Deadline Hollywood Disruptors, which is released in parallel with the Cannes Film Festival.
Ukrainian technology company HOLYWATER TECH has been included in Deadline Disruptors 2026, an editorial selection from Deadline Hollywood, one of the most famous international media outlets about the entertainment industry. The material was published in a special issue of Deadline Hollywood Disruptors, which is released in parallel with the Cannes Film Festival.
This year's edition brings together figures and companies that are setting a new vector for the development of world cinema, media and technology. Among the heroes of the issue are Sebastian Stan, an actor known for his roles in the films Thunderbolts and A Different Man; Woody Harrelson, an American actor and producer known for True Detective, The Hunger Games and Three Billboards Outside Ebbing, Missouri; David Ellison, founder of Skydance and head of Paramount Skydance. Along with them, the issue also presents the Ukrainian company HOLYWATER TECH, together with co-founders Bohdan Nesvit and Anatoly Kasyanov. Deadline presents the company as part of a new generation of players transforming the industry.
The focus of the issue is on companies and leaders that are changing approaches to production, financing, technology, and audience interaction. In this context, HOLYWATER TECH is presented as one of the companies that is shaping a new model for content business development - at the intersection of intellectual property, technology, and distribution.
What Deadline writes about HOLYWATER TECH
In the article, Deadline describes HOLYWATER TECH's journey from its founding in Ukraine in 2020 to the creation of an ecosystem of content products — My Drama, My Passion, and My Muse. The publication also emphasizes that the company made a bet on vertical video even when the format was perceived by the market with quite skepticism.
HOLYWATER TECH is developing an ecosystem of stories and intellectual property where authors can pitch their work and the company can test, adapt and scale it across formats. Deadline also notes the company’s approach to vertical microdrama development and the format’s transition from a niche segment to a market category with significant commercial potential.
Deadline also notes the company's approach to developing vertical microdrama and the format's transition from a niche segment to a market category with great commercial potential, where technology and AI are becoming one of the key factors in transforming the industry.
"Creators will be able to create films that today require budgets in the millions with the help of AI tools and do it much cheaper," says the company's co-CEO Bohdan Nesvit. "We want to build a company that will give people access to such tools. Technology will gradually break down the barriers that exist in the industry today, and everyone will be able to become a creator," Deadline sees this as one of the main turning points for the industry.
Why is this important?
"For the Ukrainian market, this is another signal that local companies are shaping the global vector of development of the entertainment industry - as authors of their own approaches, models, and new rules of the game," the company notes.
Reference
HOLYWATER TECH is a technology company that creates entertainment products at the intersection of human creativity and artificial intelligence. The company's portfolio includes My Drama, a streaming platform for vertical series, My Passion, a digital book library, and My Muse, a platform for AI-generated series.
In February of this year, HOLYWATER became HOLYWATER TECH and absorbed Jeynix, an AI studio for creating hyper-realistic effects. In March, the company officially left the Genesis ecosystem , now with completely independent management.
