Maria Kalitsun, Marketing Director of Lioncom event agency, created an AI assistant that took over the full content management cycle on LinkedIn and became a strict controller of deadlines for management.
Maria shared the technical details and background of the assistant’s creation with dev.ua.
Maria Kalitsun, Marketing Director of Lioncom event agency, created an AI assistant that took over the full content management cycle on LinkedIn and became a strict controller of deadlines for management.
Maria shared the technical details and background of the assistant’s creation with dev.ua.
The idea to automate the routine came after observing colleagues and attending a specialized workshop.
“The idea to create an agent came to me when I saw a colleague, a marketing specialist at the Select Form brand, who didn’t collect statistics from Instagram manually — a bot does it and gives her everything in a dashboard. I wanted to do that too. On the same day, I had a workshop from Marketium about AI tools, where I learned a lot of cool tricks about how artificial intelligence takes over all the routine. All I have to do is train it and sometimes manage it,” says Maria Kalitsun.
The AI agent processes a large amount of data and participates in content planning for LinkedIn at all stages.
The agent tracks which posts go viral online, and also studies the company’s most successful and weakest posts.
Based on the collected analytics, the bot generates a list of topics in the form of an interactive dashboard. The CEO only needs to click the desired button under each idea: “I take it,” “Then,” or “Taboo.” The bot automatically forms posts marked “I take it” into a content plan (CP) and arranges them by date.
The day before publication, the assistant checks for ready material. If there is no text or visual, it sends a reminder. Maria uploads the ready files to the bot, which independently saves them to disk and attaches them to the plan. On the day of posting, the bot waits for confirmation and after publication, provides a report in Telegram.
It was because of the irrevocable notifications when the CEO does not have time to submit a post on time that the team jokingly dubbed the bot an "agent who reports to management."
The agent is implemented on the basis of Claude from Anthropic. In order for the assistant to adhere to the corporate style and correctly design materials, Maria uploaded key company documents to it.
"All skills are programmed to work in accordance with the brand’s Tone of Voice — I threw the TOV file at him at the very beginning. I also threw in the brand book and obliged him to publish all visual materials strictly according to it," notes the marketing director.
According to the specialist, the basic design and setup of the bot from idea to launch took just one day. However, the work did not stop there: the agent continues to learn every day in the process of real tasks.
Today, the AI agent fully controls the publication schedule and promptly reports the results to the Telegram work chat.
As an example of effectiveness, the bot successfully published the CEO’s latest post (in particular, a 10-page carousel document) and issued a clear update: confirmed the publication, reminded the manager of the need to respond to comments within the first hour, and recorded the status of the content plan for the day.
