The national postal operator Ukrposhta has announced the launch of a new large-scale project — Ukrposhta Market. This is a joint marketplace with the Kasta platform, which offers over 10 million products and absolutely free delivery to any branch in the country.
The national postal operator Ukrposhta has announced the launch of a new large-scale project — Ukrposhta Market. This is a joint marketplace with the Kasta platform, which offers over 10 million products and absolutely free delivery to any branch in the country.
The launch of the digital platform was announced by the company's CEO, Igor Smilyansky. According to him, the project combined the strengths of both partners - the logistics capabilities of Ukrposhta and Kasta's expertise in e-commerce.
Free delivery without a minimum check: customers do not need to "add" goods to the cart up to a certain amount. As Smilyansky noted, even the cheapest little things will be delivered free of charge - for example, a pack of pepper for 21 UAH.
Accessibility during emergencies: The main positioning of the marketplace is to allow Ukrainians in the most remote corners of the country to order everything they need, even when local stores are closed or not operating due to airstrikes.
Without state subsidies: Ukrposhta Market is a purely market project, built by analogy with Amazon Prime or digital products of postal operators in France, Brazil, and the UAE.
The head of the company emphasized that the marketplace is aimed at the widest audience: from "digitalized grandmothers" looking for goods for the home or their pets, to the generation of buzzers. According to Smilyansky, it is young people who appreciate the opportunity to instantly make a purchase without being tied to restrictions on free delivery.
"We are taking a logical step from "stamps" to "market" and from "silmag" to a magical and pleasant shopping experience. Silmag has given us a wonderful experience and over 1 billion hryvnias in sales, and our stamps are bought all over the world. Now is the time for a new level," said the General Director of Ukrposhta.
The company also emphasizes that the new marketplace does not compete directly with other Ukrainian e-commerce giants, but is rather a convenient alternative to physical stores "close to home."
To start shopping at Ukrposhta Market, users simply need to download or update the Ukrposhta 2.0 application. The company has already opened access to the digital store and is encouraging customers to share their first impressions of the service.
