Unity wants to focus all its resources on supporting generative AI tools. CEO Matt Bromberg claims that AI will expand opportunities for both those without coding skills and experienced developers.
Unity wants to focus all its resources on supporting generative AI tools. CEO Matt Bromberg claims that AI will expand opportunities for both those without coding skills and experienced developers.
As GameDeveloper noted in a recent Unity report, the company not only named «AI-driven authoring» as its «priority area» for the fourth quarter, but also said it sees the technology’s potential to «allow developers to create full-fledged casual games using nothing but natural language prompts.»
The company’s CEO Matthew Bromberg said that the company is preparing to introduce a new beta version of Unity AI at GDC in March, which will eliminate the need to write code.
«AI-powered content creation is our second priority for 2026,» Bromberg said. «In March, at the Game Developers Conference (GDC), we will be introducing a beta version of the updated Unity AI. It will allow developers to create full-fledged casual games using only natural language prompts. Because it is native to our platform, the transition from prototype to finished product will be as simple as possible.»
Bromberg also added, «This assistant will build on our unique understanding of the project context and our runtime environment, while leveraging the best of the best available leading-edge models. We believe this combination will provide game developers with more efficient and effective results than using general-purpose models alone.»
According to the company’s CEO, this technology will go even further in attempts to «democratize» game development and «remove as many obstacles as possible in the creative process, becoming a universal bridge between the first spark of creativity and a successful, scalable and long-lasting digital product.»
Bromberg also suggested that AI-powered development tools will eventually enable «tens of millions of new people creating interactive entertainment,» and emphasized that Unity intends to lead this process.
Currently, Unity’s AI assistant uses large language models from OpenAI and Meta (GPT and Llama, respectively) to answer user questions, generate code, and perform agent actions.
Unity AI generators use both the company’s own models and partner solutions to create and enhance assets. These partners include Scenario (trained on the Stable Diffusion, FLUX, Bria, and GPT-Image base models) and Layer AI (based on the Stable Diffusion and FLUX models).
