Wix Launches AI Visibility Overview, a Tool to Help Businesses Track Brand Visibility in AI Search Engines

Wix is ​​the first website builder to natively offer this level of AI visibility. The new tool is part of Wix’s broader Generative Engine Optimization (GEO) initiative, the company said in a press release.

GEO provides insights into how a brand is perceived and displayed across leading AI models, transforming the way companies approach positioning in the era of generative AI. GEO is fully integrated into the Wix SEO suite and accessible through the Analytics dashboard. It provides users with detailed information about how their brand and content are being displayed and engaged across AI platforms.

AI Visibility Overview capabilities include:

• AI Citation and Visibility Management: Users can track how often their site is cited by AI platforms in response to relevant queries, and add or remove questions to improve their business’s positioning.
• Brand perception monitoring in LLM: GEO helps users stay informed about how their brand is perceived by analyzing sentiment, positioning, and context in AI-generated content.
• Benchmarking and competitive analysis: Users can compare the performance of their AI visibility with competitors, understand how they stack up against other companies in the market, find opportunities for growth, and see what other sources are cited in similar contexts.
• AI traffic and query volume measurement: users can see how much traffic to the site comes from AI platforms, as well as how often people are interested in their brand or services in these systems.

“GEO is SEO for the AI ​​era, giving users a whole new level of search visibility for their sites. We empower users to see how their sites are cited, perceived, and displayed on leading AI platforms. Just as we supported them in optimizing for traditional search engines. With AI Visibility Overview, businesses can finally understand how they are ranking and take action to increase visibility, influence perceptions, and get real results,” says Doreen Weisfelner, Head of Analytics at Wix.

As part of a broader strategy to prepare for AI search, Wix also offers certain premium eCommerce users the ability to manage LLMs.txt, a file designed to communicate directly with LLMs.

As platforms like Chat GPT and Gemini expand their product catalog tools, LLMs.txt works in conjunction with dynamic shopping feeds. This allows websites to provide models with more detailed data about sellers and products, increasing visibility in AI search and helping merchants reach millions of potential customers.

AI Visibility Overview is available to Wix users with the English Business Manager extension, but will soon be available in other languages

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