Наталя Хандусенко Hot News 15 April 2025, 12:49

28% of Ukrainians pay for online services — Rakuten Viber study. What do users pay for most often and how much do they spend on it?

Rakuten Viber conducted a survey to find out whether Ukrainians pay for online services: music, movies, games, etc. 28% of respondents use paid services, another 13% used them before, but stopped.

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28% of Ukrainians pay for online services — Rakuten Viber study. What do users pay for most often and how much do they spend on it?

Rakuten Viber conducted a survey to find out whether Ukrainians pay for online services: music, movies, games, etc. 28% of respondents use paid services, another 13% used them before, but stopped.

Over 5,000 respondents participated in the Rakuten Viber survey, with over 50% of respondents under the age of 45:

28% pay for online services and plan to continue;
13% - used to pay, but stopped;
59% do not use paid services and have not had such experience before.

What exactly do Ukrainians pay for most often?

The survey offered multiple options. Ukrainians most often pay for movies and videos, games, music, and education.

Films and videos — 45%;
Games — 36%;
Music — 35%;
Training — 30%;
Work programs — 20%;
Books — 17%;
Other (your choice) — 16%;
Communication applications, messengers — 15%;
Taxes — 8%;
Dating — 7%.

Moreover, 53% of Ukrainians have never downloaded music or movies from "pirate" sites and torrents. 47% have had such experience.

Regarding spending on paid services among those who use them: 47% of respondents spend 100-400 UAH per month, 29% spend more than 400 UAH. Another 24% of respondents spend less than 100 UAH.