The educational platform TRMNL4 together with the social network Snapchat are launching Traction Builder — a 6-week equity-free consumer tech accelerator for startups at the Seed to Series A stages. The program provides up to $30,000 in advertising credits in SnapAds, workshops from experts, and direct access to over 50 investors.
The educational platform TRMNL4 together with the social network Snapchat are launching Traction Builder — a 6-week equity-free consumer tech accelerator for startups at the Seed to Series A stages. The program provides up to $30,000 in advertising credits in SnapAds, workshops from experts, and direct access to over 50 investors.
«We at TRMN4 have been working with consumer tech startups for years. And the reality is this: attracting users is becoming more expensive. EdTech spends $806 per customer, fintech — $1,450. Startups need knowledge, resources, and a network to grow. That’s why we provide marketing expertise, advertising credits, and access to top players in the market — everything so that startups can immerse themselves in marketing and scale in B2C,» said Tetyana Ladanova, CEO at TRMNL4.
To participate in Traction Builder, you must apply by March 26. Then, there will be a two-stage selection process: pitch deck analysis and interviews.
450 million users log into Snapchat daily, the core audience is Gen Z. A graduate of the previous Traction Builder batch, memoryOS, tested this and in 4 weeks reduced CPA by 20%, expanded to 13 countries, and attracted 150+ new customers.
«Snapchat’s audience has matured — yesterday’s teenagers have become solvent customers. We are no longer just a social network, but a powerful tool for growth, which will grow 8 times by 2028. Startups that learn to use this channel now will become top players in the new market,» — Alexandra Tesler, Senior Client Partner at Snap Inc.
Recall that TRMNL4 is a connector for startups, investors, and global tech players, created in the fall of 2023 by the Ukrainian IT company Genesis. In January, TRMNL4 left the Genesis ecosystem and has been an independent organization since then.
