The British company BBC Sport has introduced the interactive Fifa World Cup 3D Experience feature, which allows viewers to independently choose the angles of the 2026 World Cup broadcast in real time — from a tactical panorama to a view through the eyes of a specific football player.
The British company BBC Sport has introduced the interactive Fifa World Cup 3D Experience feature, which allows viewers to independently choose the angles of the 2026 World Cup broadcast in real time — from a tactical panorama to a view through the eyes of a specific football player.
The launch of the new technology is announced by the official website of the BBC. The tool works in the format of a «second screen» on the company’s web platform and mobile application. The solution is based on the development of XR startup Immersiv.io and official FIFA telemetry data.
Thanks to the technology, viewers can gain full control over the interactive broadcast and several viewing modes. Among them are a tactical overview of the entire field, tracking a selected player from a third person, as well as a simulation of the view directly from the first person. Users can switch cameras, rewind key moments and view interactive statistics right during the game. After the match, the service offers 3D replays of goals, penalties and dangerous moments.
You can watch games in virtual 3D on the BBC website, this is the Canadian goalies view of the Bosnia goal.
by u/TIGHazard in soccer
Technologically, the beta version of the platform is based on official FIFA digital data, which comes directly from the pitch in real time. The system uses skeletal player tracking technology, which is also used in the semi-automatic offside detection system. Based on these coordinates, Immersiv.io algorithms instantly recreate a digital 3D model of the match.
During testing, the feature is only available to viewers in the UK during broadcasts on BBC TV channels.
Previously, dev.ua told how the organizers of the 2026 World Cup created an environment where innovations work imperceptibly, allowing fans to focus on the game, while artificial intelligence and super-powerful servers ensure safety, accuracy of refereeing, and comfort of watching the game both in the stadium and on TV.
