Dhar Mann Studios, Fox Entertainment and HOLYWATER have signed a multi-year partnership agreement to produce 40 original vertical series for the Ukrainian app My Drama.
Dhar Mann Studios, Fox Entertainment and HOLYWATER have signed a multi-year partnership agreement to produce 40 original vertical series for the Ukrainian app My Drama.
Under the deal, YouTuber Dhar Mann’s production company, Dhar Mann Studios, will create and produce at least 40 narrative vertical videos. The content will initially appear on Holywater’s MyDrama app, after which Fox Entertainment Global will distribute it worldwide, The Hollywood Reporter reported.
«We are excited to partner with Dhar and Fox to bring this creative concept to My Drama viewers around the world. This is the first step in our broader strategy to engage the world’s top creators and talent in vertical storytelling at scale,» said HOLYWATER co-founders and co-chairs Bohdan Nesvit and Anatoly Kasyanov.
HOLYWATER called Dhar Mann «one of the best YouTube creators in the world» with a global audience.
«This deal further solidifies HOLYWATER’s dominance in mobile technology with a brand new direction of vertical projects that drive, inspire and redefine modern storytelling,» said Prentice Fraser, President of Fox Entertainment Global.
FOX Entertainment previously invested in Ukrainian platform HOLYWATER. The partnership involves the co-creation of approximately 200 new vertical series.
