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Олександр КузьменкоAI Eng
15 August 2025, 18:25
2025-08-15
Ukrainian developers have created the HULI AI application. It allows you to generate images using AI and then send them to humans for further editing
Ukrainian IT professionals Oleksandr Tarasov and Oleg Idolov, who previously worked on the Awesomic service team (known as Pizdata before rebranding), developed the HULI AI application. How it works and why it’s called that.
Ukrainian IT professionals Oleksandr Tarasov and Oleg Idolov, who previously worked on the Awesomic service team (known as Pizdata before rebranding), developed the HULI AI application. How it works and why it’s called that.
According to the publication Vector, which spoke with the developers, the name comes from the principle of the application — HUman-LIke AI and refers to the combination of AI and human work. The project started in early August.
HULI AI has two chats. AI for image generation and Designer for working with professional human designers. In the first, you can generate images through various AI models, and in the second, you can send them to humans for further development.
«80% ready, 0% published — most AI results are good, but need refinement to reach a level suitable for publication,» the developers say.
The HULI AI website states that users can choose between the following AI models: GPT Image 1, Midjourney v7, Flux Kontext Max, Flux Pro 1.1 Ultra, and Imagen 4 Ultra.
The product operates on a Pay-As-You-Go model, where users top up their credit balance, which is held for six months, and spend it on AI generation and design tasks. Early testers can get 200 free credits for providing feedback.
Screenshot from the HULI AI website
HULI AI offers three sets for purchasing credits:
Sketch — 250 credits for $25.
Vision — 500 credits for $45.
Masterpiece — 1000 credits for $85.
The Vision description states that 500 credits are enough for 100 image generations or 2 simple or 1 complex task for designers.
The product is aimed at SMM specialists, marketers, solo entrepreneurs, startups, digital agencies, and experimental designers. The developers believe that HULI AI is best suited for creating logos, covers, infographics for social networks, banner ads, and marketing materials.
In the future, Oleksandr Tarasov and Oleg Idolov want to implement an «image constructor» with styling options, add video and sound generation functions, and increase the number of designers on the platform.
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