"AI will get smarter if the speed of light is enough to transmit signals in chips." CMO, STO and Art Director SharksCode on the prospects of AI and smart tools that make work easier in IT

Using AI is a trend in all areas

Only very lazy or overly conservative IT professionals do not use the help of artificial intelligence today. In most companies, the use of AI tools is a fairly common practice, without which no team can do. SharksCode does not lag behind the advanced trends.

Anton Aseev, Chief Marketing Officer (CMO), manages a team of nine specialists. He notes that the company necessarily checks candidates for their ability to work with AI tools if their position requires it.

Igor Morgunov, Chief Technical Officer (CTO), who manages a team of ten developers, says that AI is not mandatory for everyone, but most developers are actively using it.

However, Rostyslav Shkulev, Art Director of SharksCode, whose team includes eight creatives, notes that most designers and artists working at the company also use AI to slightly optimize individual processes, such as data processing and automation of routine tasks.

Useful AI and more tools from the SharksCode team

The company’s specialists shared advice on which AI-based tools to use to make work easier and drive processes.

For marketers:

• ChatGPT — for creating meeting summaries and searching for information.
• AdCreative.ai — for getting ideas or creating ads using AI.
• NapoleonCat — CRM system for social networks.
• YouScan — for effective monitoring of your own positions and competitors.

For technical specialists:

• ChatGPT — to quickly find or deal with various topics.
• Copilot, Сlaude AI — to speed up code writing.
• DeepSeek is sometimes used to generate code in various programming languages.
• GitHub — for hosting IT projects and their collaborative development.

For designers and creatives:

• freepik is a search engine that helps you find high-quality photos, vector images, illustrations, and PSD files.
• Stable Diffusion is a model for converting text to images.
• Midjourney is an AI-based program that creates digital images from descriptions.
• Adobe Firefly can create high-quality visuals from text.
• D-ID — for creating videos using AI.
• Kaiber — for creating videos from your own photos or images of stars using AI.

Will AI replace IT professionals and creatives?

Despite the popular opinion among technologists about the threat posed by AI to traditional IT specialists, Ukrainian IT leaders are more optimistic about the irreplaceability of people in the development, design, and marketing processes.

According to Anton Aseev, in the future, AI will automate routine tasks, but the creative approach will remain with humans. «AI can replace only some technical roles, but experienced specialists who know how to use AI will become even more valuable,» he argues.

Igor Morgunov has no doubt that AI will get smarter. However, in his opinion, this will not happen soon: «AI will get smarter if the speed of light is enough to transmit signals in chips or new algorithms are invented, but for now, definitely not.»

But the automation of design and video will grow, but technology will not be able to replace the person who controls the creative process, Rostyslav Shkulev is convinced.

Where to start studying AI: useful tips from top managers

Of course, working with AI in the modern world is a must for every specialist who plans to develop their career and hone their professional skills. So where to start? Here are some effective tips from top managers at SharksCode that are useful for specialists in various fields.

SharksCode CMO Anton Aseev advises starting interaction with artificial intelligence with ChatGPT or Claude. «And ideally, take courses in AI marketing, as we do in our company. Usually, each of the SharksCode teams chooses the most relevant course in terms of direction and content and takes it collectively,» he notes.

Igor Morgunov, a member of the SharksCode support team, advises using GitHub Copilot and reading the OpenAI blog. «Test, be curious, but always remember that this is a tool, not a replacement for you; all answers still need to be verified.»

Art Director Rostyslav Shkulev advises, first of all, to develop a creative approach. «AI is just a tool. It is important to learn to integrate it into your style and workflow, and not just use ready-made results. Follow the trends, because the world of AI is changing rapidly,» he notes. According to the art director of SharksCode, it is worth reading the news, participating in communities and experimenting with new technologies. «The main thing is not to be afraid to experiment! AI does not replace designers, but provides new opportunities for creativity,» he summarizes.

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