Ajax Systems continues its international expansion and enters the Brazilian market. The company is building its own local team led by Regional Sales Manager Eduardo Felix.
Ajax Systems continues its international expansion and enters the Brazilian market. The company is building its own local team led by Regional Sales Manager Eduardo Felix.
Ajax products for intrusion protection, video surveillance, fire safety, as well as comfort and automation will be available in Brazil, the company's press service reports.
The company sees significant potential in the Brazilian electronic security market, which ended 2023 with revenues of over BRL 12 billion (approximately UAH 85.1 billion), an average growth of 13.75% compared to the previous year. For 2024, the ABESE1 association predicted growth of 18.5%, driven by the more active implementation of integrated security and home automation solutions. The rapid growth of the technology sector is also evidenced by the high share of products with artificial intelligence functions — 54%. With such trends, the market is expected to grow steadily until 2025 and beyond.
Ajax Systems Regional Sales Manager for Brazil, Eduardo Felix, says: “My mission is to effectively lead the growth of Ajax Systems in Brazil by building strategic partnerships, understanding the unique characteristics of the local market, and delivering solutions that truly change people’s lives for the better. We will combine innovation, strong relationships, and a long-term vision to make Ajax the security benchmark in the country.”
Ajax products are already trusted by over 4 million end users and 290 thousand PRO users in 187 countries around the world. The company offers comprehensive solutions for protecting residential and commercial facilities of various sizes. Currently, the Ajax portfolio includes 180 wired and wireless devices for intrusion protection, as well as video surveillance, fire safety, and comfort and automation.
