Apple’s global price hikes for Mac computers, iPads, and a number of other devices will eventually affect the Ukrainian market. However, it is too early to talk about the specific size of the price increase for Ukraine.
Apple’s global price hikes for Mac computers, iPads, and a number of other devices will eventually affect the Ukrainian market. However, it is too early to talk about the specific size of the price increase for Ukraine.
This was reported by Ivan Pavlik, General Director of ASBIS-Ukraine, in a comment to RBC-Ukraine.
The new prices have already been announced for the US market. The biggest increases have been for Mac laptops and iPad tablets, while iPhones are still sold at the old prices.
| Device | There was | It became |
| MacBook Neo | $599 | $699 |
| MacBook Air | $1099 | $1299 |
| MacBook Pro | $1699 | $1999 |
| iPad Pro | $999 | $1199 |
| iPad Air | $599 | $749 |
| Vision Pro | $3499 | $3699 |
| HomePod | $299 | $349 |
According to Pavlik, Ukrainian prices will be updated with a slight delay, as official distributors need to recalculate the cost taking into account currency exchange rates, logistics, customs payments, and other factors.
«The price revision is global in nature, and therefore it will gradually be reflected in the Ukrainian market. A certain, not very long, time will pass between the price revision announced by Apple and the update of price lists in Ukraine,» he noted.
The exact percentage of price increase for the Ukrainian market has not yet been announced.
ASBIS-Ukraine announced that together with its partners they plan to make purchasing equipment more affordable. In particular, they plan to increase the maximum installment or installment payment term for Apple equipment from 10 to 15 payments .
The company also expects to make more active use of trade-in programs, partner financing, official warranty, and service.
According to the distributor’s estimates, the share of the official iPhone sales channel in Ukraine continues to grow. If in the fall of 2025 about 20% of Apple smartphones were sold through authorized sellers, now this figure has increased to 35–40%. Accordingly, the share of the «gray» market has decreased to approximately 60–65% .
Despite global problems with individual components, the company does not predict any disruptions in the supply of Apple equipment to Ukraine.
«Today, we do not see any prerequisites for a systemic shortage of products, and our task as an authorized distributor is to ensure continuity of supply and availability of key models for partners and customers,» Pavlik emphasized.
Apple has also warned partners that a price revision in the fall could affect the new iPhone line. CEO Tim Cook noted that due to the crisis in the component market and rising costs, it is becoming increasingly difficult to control prices.
