Saving money has become easier. The ATB chain has created a unique loyalty program through an app: a 10% discount right at the store checkout

How it works

The mechanics are simple: you need to install or update the ATB app, select products with a special mark on the price tag «when scanning the ATB app at the checkout», and scan the code from the app before paying. The discount is automatically applied and immediately displayed on the receipt — without waiting, without confirmation, without conditions.

For those who use [Scan&Buy] or ATB delivery, it’s even easier: the discount is applied automatically when placing an order or purchasing through the service, without any additional actions.

The updated ATB App has become faster, more convenient, and more enjoyable to use — with easier navigation and a more comfortable customer experience for everyday purchases:

• constant updating of the promotional assortment;
• quick registration of home delivery, self-pickup, post office or Nova Poshta branch or Ukrposhta branch;
• electronic receipts of all purchases;
• crediting the balance to an electronic wallet;• lists of favorite products with price tracking.

Unique solution

Interestingly, most loyalty programs in retail are built on deferred benefit: accumulate points, wait, fulfill the conditions. ATB went the other way — an instant and transparent discount, which is visible on the price tag and which immediately appears on the receipt. This is easier to explain to the buyer and to arouse loyalty.

The ATB loyalty program is designed around the main request of customers — to save money easily and clearly. Among the key advantages:

• instant discount without waiting;
• a wide list of products with special prices;
• transparent benefit, which is immediately visible on the price list and in the receipt;
• easy participation through the ATB app;
• automatic discount calculation in delivery services and self-purchases.

A separate point is the electronic receipt. For loyalty program members, it is automatically enabled: the entire purchase history is stored in the application, the required receipt can be found quickly, and there is less paper at the exit.

The program is available in all chain stores throughout Ukraine.

You can download the app here .

Collaboration with STALKER 2 brought over 1 million new users to the ATB app

On the topic

Collaboration with STALKER 2 brought over 1 million new users to the ATB app

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