Netpeak co-founder launches full-cycle marketing agency BASE. What's special about the new project
Netpeak co-founder and ex-CMO Andriy Chumachenko launches full-cycle marketing agency BASE.
Netpeak co-founder and ex-CMO Andriy Chumachenko launches full-cycle marketing agency BASE.
«In 2007, I linked my professional life with Netpeak. For a very long time, I didn’t consider myself a marketer, I just worked. But today, looking back, that’s where my journey in marketing started. For eight years, I was CMO Netpeak — it was basic school, the first real challenges, achievements, and fappings. It was this experience that gave me the opportunity to launch consulting in 2022, work with dozens of cool founders and interesting businesses, understand how everything works (and doesn’t work) in different companies from the inside. And at the same time, see that consulting is not for everyone. Some people don’t need an advisor, but a person who just takes and does (if you’re here, maybe it’s a reference to the famous video about PrivatBank). That’s how the outsourcing marketing service appeared. And from it, now, a separate agency. Today I’m launching BASE agency,» he wrote on social networks.
According to Chumachenko, this is a new brand, but he is not saying goodbye to Netpeak — he remains a co-founder and consultant. «It’s just that now the main focus is BASE, which is actually part of Netpeak and Netpeak Group,» he said.
Chumachenko briefly described the concept of the new agency: «What is BASE? Marketing as a service. Full cycle. No „you hire a designer here yourself“. No „we don’t work with such tools“. No „we are only SEO/context“. From strategy to implementation. From website creation to advertising. From PR to… anything to achieve the main business goal. We focus on B2B companies, because that’s where we have the most relevant experience, cases, and results.»
According to him, the coolest marketers who are already working on dozens of projects.
