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Наталя ХандусенкоStartup
4 February 2025, 11:48
2025-02-04
British startup Pebbles Ai with an office in Lviv has attracted $1 million in investment: how a Ukrainian IT team is developing an AI platform for business that can think and adapt to market changes
Pebbles Ai, a British AI startup with an office in Lviv, founded by a former marketing strategist of Google, Cisco, and Walmart, has raised its first major round of investment of $1 million. The Ukrainian IT team is developing AI and a platform for B2B business with AI agents. dev.ua learned why the company chose Ukraine for its technical office, whether it plans to expand its IT team, and what the investments will be spent on.
Pebbles Ai, a British AI startup with an office in Lviv, founded by a former marketing strategist of Google, Cisco, and Walmart, has raised its first major round of investment of $1 million. The Ukrainian IT team is developing AI and a platform for B2B business with AI agents. dev.ua learned why the company chose Ukraine for its technical office, whether it plans to expand its IT team, and what the investments will be spent on.
Pebbles Ai was incorporated in July 2023 in London, UK. It was founded by Emin Can Turan, a seasoned entrepreneur and expert in science-based go-to-market (GTM) strategies, with over a decade of experience at companies like Google, Cisco, and Walmart Global Tech. He is the CEO & Lead Researcher behind the AI-driven methodologies that power the platform.
Pebbles Ai Founder Emin Can Turan and AI Director and Investor Oleksandr Knyga
About the startup product and its benefits
Pebbles Ai is an AI-powered SaaS productivity platform with a Go-to-Market Operating System (GTMOS) that combines advanced AI agents, custom AI models, and unified workflow applications to solve real-world go-to-market challenges for leadership, marketing, and sales teams in B2B.
Unlike traditional marketing and sales platforms, Pebbles Ai doesn’t just automate — it thinks, learns, and evolves, providing B2B professionals with the intelligence and precision they need to outperform the competition.
The platform is built for B2B business:
Context-aware accuracy — AI-powered decision-making delivers faster and more relevant interactions, leading to higher conversions and better business outcomes.
Maximum resource efficiency — minimizes manual work, eliminates tool fragmentation, and unites teams into a single unified system.
Deep specialization — unlike universal AI solutions, Pebbles Ai is designed exclusively for B2B, ensuring there are no compromises on the «one-size-fits-all» approach.
Adaptive AI agents — AI actively learns from business examples, increasing the level of automation while accelerating workflows and reducing workload.
Collaboration and analytics — facilitates teamwork on projects with real-time performance analysis for better decision-making.
Scientifically based and market-proven solutions
High ROI and Proven Performance — Data-driven strategies deliver measurable, predictable results, reducing costly mistakes and ensuring consistent performance.
Fast ROI — optimized for rapid deployment and real-world B2B challenges, delivering immediate business impact.
Intelligence development — AI models are constantly adapting to market changes, creating smarter and more effective GTM strategies at scale.
Lviv office team
Development office in Lviv
Ukraine is considered the IT capital of Europe, with the strongest technical talent outside of Silicon Valley. That’s why Pebbles Ai strategically built its technical office in Lviv.
Therefore, the company has two offices: in London, where vast commercial experience is concentrated, and in Lviv, where the IT team develops AI innovations.
The Ukrainian office employs 15 mid- and senior-level engineers, led by the head of the engineering department and the AI director, who are engaged in the development of artificial intelligence and the platform itself, as well as research and development.
«Ukraine, specifically Lviv, was chosen because of its highly skilled engineering talent, strong work ethic, and history of creating world-class technology startups like Grammarly. The team is highly motivated, results-oriented, and has an „inside-out“ mindset — many senior members have personally invested in the company, strengthening a shared commitment to its success,» Pebbles Ai told dev.ua.
In the next stage of development, Pebbles Ai plans to further expand its Lviv technical team and attract even more Ukrainian AI and software talent.
«As AI development becomes increasingly complex, access to one of the most competitive pools of engineers in Europe ensures that Pebbles Ai remains at the forefront of AI-powered GTM innovation,» the company added.
First major round of funding of $1 million
In 2024, Pebbles Ai raised $1 million from angel investors, including top executives from leading companies and investment banking. This is the first major round of funding, and it was raised without traditional venture capital support.
The funds will be used to create fundamental technology, accelerate research and development in the field of AI, create new applications, and expand the marketing and sales team.
The company does not disclose the names of the investors, but said that about a third of them are Ukrainian investors, including experienced technical leaders. Another third are British, with extensive experience in SaaS and investment banking. Another third are investors from the DACH region (Switzerland and Germany), who are top managers of leading global companies. The rest, approximately 10%, are Dutch investors, who are top managers of an agricultural conglomerate operating in Ukraine.
The biggest contribution was made by a Ukrainian technical leader, whose name is not yet disclosed.
Plans for 2025
In 2025, Pebbles Ai prioritizes the Ukrainian and UK markets, offering GTM solutions with artificial intelligence to local companies, and then expanding throughout Europe.
Amidst the flourishing technology ecosystem in Ukraine and the rapid development of the B2B landscape, the company strives to help businesses navigate competitive markets, increase sales efficiency, and drive measurable growth.
The focus is on scaling the Lviv technology office, strengthening Ukraine’s position as a leading AI development hub. The company plans to expand its engineering and research teams, investing in AI innovations that directly benefit Ukrainian and UK businesses.
«By enabling local companies to use artificial intelligence-based strategies that were previously only available to large enterprises, Pebbles Ai helps Ukrainian professionals compete globally and gain a stronger foothold in international markets,» the company noted.
In addition to Ukraine and the UK, Pebbles Ai will continue its European expansion, leveraging Google’s support for startups and a scientific approach to GTM execution to scale AI-powered solutions in new markets. With a product-led growth (PLG) strategy, the platform is poised for rapid adoption and high demand across industries.
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