Google is rolling out automatic notification permission removal in Chrome (Android and PC) for sites with long periods of zero user interest and high push frequency. The user will be notified of the removal and can restore the permission in settings, while installed web apps will retain notifications.
Google is rolling out automatic notification permission removal in Chrome (Android and PC) for sites with long periods of zero user interest and high push frequency. The user will be notified of the removal and can restore the permission in settings, while installed web apps will retain notifications.
According to TechCrunch, the new option on Android and desktop will deny sites the right to push notifications if they have low user engagement and send them in bulk. The feature expands on Chrome’s existing security checkup, which already disables access to the camera and geolocation for resources that haven’t been visited for a long time. The user will see a notification about the auto-revocation and will be able to roll back the changes or disable auto-revocation altogether in the settings.
Google openly admits that the current web notification model is tiring: according to the company’s internal data, less than 1% of all notifications receive any interaction. At the same time, useful scenarios remain: installed web applications will not lose permissions, because their notifications are more likely to relate to real actions: delivery statuses, financial transactions or work chats. In this way, Chrome «cuts out the noise» without destroying productive processes.
According to the results of testing before the official launch, there was no significant drop in clicks on notifications. This is a sign that most of the previous impressions were not beneficial anyway. For unscrupulous publishers, this creates a deterrent effect: an excessive number of pushes can lead to automatic loss of access to notifications.
For users, this means easier control and fewer «calls» without content. For developers, it means a requirement to review the frequency policy: the more relevant the content and the higher the interaction, the greater the likelihood of retaining the permission for the long term. The new approach also strengthens Chrome’s ecosystem logic: system checks remove «unnecessary» permissions without manual management.
Historically, notification overload has been building over the years: iOS already offers daily digests, snooze, and quick dismiss from the banner, and browsers are enforcing «quiet UI» policies. In Chrome, auto-revocation previously affected camera and location access; now the focus is shifting to notifications — the most massive and annoying category. Google’s move aligns the experience between mobile and desktop, reducing noise and incentivizing sites to move away from «push spam» to moderate, genuinely useful communication.
Previously, dev.ua wrote about how Google introduced the biggest Chrome update in history: the browser received the integration of Gemini artificial intelligence and a number of other features for safer and more productive use.
