Click.ua is testing an AI consultant that selects a PC based on budget, games, and desired FPS

How a user chooses a gaming PC

For users, a personal computer is one of the most difficult categories of choice: a gamer makes decisions about games, desired FPS, streaming, monitor and budget. Without expert advice, a customer can easily get lost among hundreds of configurations, as standard search filters force him to work with a massive catalog of products.

“Modern e-commerce is facing a crisis of attention and trust: standard chatbots annoy customers, and support operators are not always able to respond instantly 24/7. In today’s realities, fast and high-quality communication on the site is no longer an advantage, but a basic hygienic minimum,” says Natalia Sluchay, marketing specialist at Click.ua. “If the buyer does not receive an answer within a few seconds, he simply goes to the competitors.”

How AI shortens the customer’s path to purchase

So, how does Click NPC work: for the client, this digital assistant has two entry points. This is a free user request or a short survey with 5 main questions (games, budget, FPS, streaming, monitor). Next, there will be selection, product comparison, and FPS forecast. Thus, a potential buyer will overcome the path of four stages: 1) determining the need; 2) searching and selecting; 3) studying options; 4) purchasing.

Personalization as a tool for engaging gamers

“It was important for us to make the consultation on choosing a gaming computer more interactive,” says Oleksandra Balyk, who oversees the development of the product. “That is why we created Click NPC as a character with whom you can communicate in a familiar style. One of its characters, “Simple,” resembles a friend from Discord who will help you figure things out without complicated terminology. The other, “Suffocated,” is suitable for those who want to discuss technical specifications and test results in detail.

We also put a certain amount of self-irony into the name of the NPC. In gaming culture, it is a character who can help you through the game, but in internet memes, its image is often associated with predictable lines and actions according to the script. We are interested in rethinking this image and proving that an AI consultant can not only answer questions, but also really help with choices.

The beta version of Click NPC is already available on the website. There are still many improvements to be made, and we want to develop the assistant based on real requests and customer feedback. This will help us better understand the needs of the audience and gradually make the consultation even more useful.”

So each user receives communication in “their own language,” and the interaction with the AI ​​consultant becomes personalized and interesting. And this helps the Click brand gain a foothold in the gaming community.

What Click NPC gives the retailer

For a retailer, such a product means:

• shortening the path from the first click to the purchase decision;
• the influx of a new segment of buyers — those who are not into hardware and for whom an AI assistant takes away the fear of their first big purchase.
• solving the problem of expanding the support staff.

Thus, the Click.ua brand becomes more diverse through the customer experience, not just through the price and range of products offered.

Next is the creation of new scenarios and opportunities, plus exploring the potential of using the bot for other product categories.

How AI is changing the e-commerce customer interaction model

Previously, retailers tried to close the gap between the catalog and the buyer with complex filters or a "call" button. Now, an AI assistant turns a search in a static catalog into a live dialogue. An intelligent bot consultant provides a new format for shopping, where the customer receives a ready-made solution for their request.