Facebook has enabled monetization for Ukrainian users with 5,000 or more followers
In January 2026, Ukrainian content creators on Facebook with an audience of 5,000 to 10,000 subscribers began receiving their first payments from Meta.
In January 2026, Ukrainian content creators on Facebook with an audience of 5,000 to 10,000 subscribers began receiving their first payments from Meta.
This was reported by the Digital masons Telegram channel, dedicated to digital marketing and communications in Ukraine.
"This is what healthy competition for attention does! Zuckerberg finally understood: to spin advertising, you need to saturate the platform with quality content and retain users. In 2026, creators and bloggers are no longer interested in working "for likes" when there is an opportunity to monetize their efforts on YouTube or TikTok," the post states.
It states that the Content Monetization Program is now available to Ukrainian content creators, offering:
- Unified Content Monetization Program (Unified Program).
- Facebook Stars.
- Subscriptions.
- Branded Content.
It is noted that this indicates Meta's desire to compete more actively with other large companies, and that it is ready to pay not only for videos, but also for photos and text posts. This monetization will encourage users to create content more actively, and marketers predict a decrease in the cost of acquisition (CPC/CPM).
As a reminder, Meta will be testing premium subscriptions for Instagram, Facebook, and WhatsApp users in the coming months . In particular, the company plans to add the Vibes video creation app to the subscription.
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Read the country's main IT news in our Telegram
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