The International Federation of Association Football (FIFA) has partnered with TikTok to cover the 2026 FIFA World Cup, which will be held in Canada, the United States and Mexico. TikTok will become FIFA's first-ever "preferred platform."
The International Federation of Association Football (FIFA) has partnered with TikTok to cover the 2026 FIFA World Cup, which will be held in Canada, the United States and Mexico. TikTok will become FIFA's first-ever "preferred platform."
“This will lead to increased collaboration and integration, allowing TikTok to offer more comprehensive coverage of the 2026 FIFA World Cup, including an increase in original content, while becoming a favorite destination for fans and creators throughout the tournament,” FIFA hopes .
The partnership, which runs until the end of 2026, will allow for live broadcasts of matches, the publication of clips and access to special content created by FIFA for TikTok. It is noted that broadcasters will be able to monetize their coverage of the FIFA World Cup through TikTok’s advertising solutions. The platform will also implement an anti-piracy policy to protect FIFA content.
An immersive hub powered by TikTok GamePlan will be launched for the 2026 World Cup, bringing together thematic content, match ticket and viewing information, and incentives for participation such as special stickers, filters, and gaming features.
“Football has experienced explosive global growth on TikTok over the past few years, and as the first-ever FIFA platform, we’re excited that fans will be able to experience the 2026 FIFA World Cup not just for 90 minutes, but also through exclusive content and unprecedented access to creators,” said James Stafford, Global Head of Content at TikTok.
According to him, after watching sports content on TikTok GamePlan, fans are 42% more likely to watch live broadcasts of matches.
