Lviv-based Emotions Holding!FEST is entering the artificial intelligence market for business. In July 2026, the company launched a separate Data & AI agency called gloozd, which will specialize in data organization, customer experience research, and the development of custom AI solutions.
Lviv-based Emotions Holding!FEST is entering the artificial intelligence market for business. In July 2026, the company launched a separate Data & AI agency called gloozd, which will specialize in data organization, customer experience research, and the development of custom AI solutions.
This is reported by Forbes Ukraine. The agency grew out of the holding’s internal analytical team, which had been engaged in automation and optimization of its own business processes for a long time. According to the co-founder of!FEST Dmitry Gerasimov, the unit has been accumulating and analyzing data on customer behavior for years.
gloozd positions itself as an early-stage niche agency that is currently building a marketing direction from scratch. The team focuses on three areas: Data Bureau (building logical data systems and infrastructure), R&D AI (developing point solutions using AI), and CX Analytics (researching consumer behavior and customer analytics).
»!FEST has been working with loyalty systems since the first year of its existence: for over 20 years we have been accumulating data, analyzing customer behavior and working with their segmentation,» said Gerasimov. Over time, the team expanded to a full-fledged unit of data and AI engineers, analysts and sociologists, and in 2026 the direction was separated into an autonomous agency under the leadership of CEO and co-founder Yuriy Luchka.
gloozd works in three main areas:
Data Bureau — organizing data and building infrastructure for analytics;
R&D AI — development of individual AI solutions for business needs;
CX Analytics — research into consumer behavior and experience.
The team developed its first solutions for the holding’s internal projects: it researched the audience of the «Old Lion Publishing House» and the coffee shop «Bilya Diana na Rynku», automated analytics for!FEST, and created a coffee AI assistant for the Kulturrra multistore. Among the agency’s first external projects was the development of AI search for the retailer Varus.ua.
The exact amount of investment in the launch of u!FEST is not disclosed, noting that the investment has already paid off thanks to commercial projects even before the official market launch. According to industry experts, the initial investment in the launch of such a Data & AI agency can range from several hundred thousand to over $1 million, depending on the scale. «Our goal at the first milestone is $1 million in profit,» Luchka emphasized.
«Holding of Emotions!FEST» is one of the most famous Ukrainian restaurant and retail operators, developing establishments «Rebernia», «Pyana Vishnya», coffee shops and cultural projects.
